Sylvia Senelwa

I am an organized and dependable candidate, successful at managing multiple priorities with a positive attitude. Always wiling to take on added responsibilities to meet team and organizational goals,a genuine Passion for connecting with people. With over 4years of experience in sales, marketing and business development.

Marketing Manager
03/2022- 06/2023
Shado Media Limited
 Researched and analyzed market trends and competitors
 Developed and executed marketing strategies for brands
 Writing, reviewing, and submission of proposals.
 Devised B2B campaigns for wider and targeted audiences
 Oversaw company's participation at trade shows, conferences, and festivals
 Created and implemented revenue-driven marketing plans
 Advised on brand penetration opportunities
 Understanding the prospects operations and their needs to align them with Shado’s products 
and services.
 Researching and profiling prospective business opportunities to identify decision makers, gate 
keepers and economic buyers.
 Led team in a highly successful social media campaign, attracting 100 new followers 

Banc assurance Sales Officer
05/2021 – 02/2022
Diamond Trust Bank
 Cultivated relationships with new and existing clients to drive life insurance sales
 Negotiated and formulated insurance policies for client protection
 Proactively identified new sales opportunities through networking and research
 Collaborated with team members to develop effective sales strategies
 Achieved a remarkable 20% growth in new sales through proactive prospecting and cross-selling
 Exceeded targets by 10% through exceptional relationship management
 Attained 100% of assigned targets through meticulous territory planning and time management
 Demonstrated expertise in selling complex products through comprehensive product knowledge

Regional Sales Team leader
01/2020- 03/2021
Market Force
 Led a team of eight employees, driving productivity improvement of 20%
 Coordinate with suppliers and vendors to ensure our teams have what they need.
 Prepare reports by collecting, analyzing, and summarizing data and trends to identify growth 
opportunities.
 Implemented a customer feedback strategy, resulting in a 25% increase in orders
 Monitored growth in client orders, leading to a 50% expansion of market coverage
 Drive new business and engage with potential clients through inbound and outbound activities
 Communicate and follow up with clients about specific projects and deliverables and their goals

Regional sales representative
01/2019 – 12/2019
Kenafric Industries
 Maintained optimal stock levels in both wholesale and retail stores ensuring smooth operations.
 Qualify leads, discover projects, understand about budget, authority, need and timeline, and turn them into pipeline opportunities.
 Develop and implement strategies with account executives, and sales directors, to land into new accounts, and to expand already existing businesses

Events Coordinator | Head of Partnerships | Eldoret Innovation Week | 08/2022 - 05/2023
 Recruited volunteers whose values aligned with the event's vision and goals
 Planned and presented proposals to potential partners
 Sourced local innovators and facilitated networking opportunities
 Secured partnerships with KNCCI, KRA, Diesel Power, Kikao and local institutions
 Negotiated event venue sponsorship and permits to ensure seamless operations

Internship/ Kenya Women Microfinance Bank, Nairobi (5/2018-8/2018)
 Assisted in loan processing and allocations for qualified individuals
 Followed up on unpaid loans and ensured timely repayment
 Assisted in selling the company's products and introduced services to prospective clients
 Prospected and introduced new clients and chamas to the company

Internship/Jubilee Insurance, Nairobi (6/2017-12/2017)
 Property Department: Dealt with leasing properties and managed client appointments
 Life Department: Gained insight into retail life policies and assisted in sales
 Acquired knowledge of complex product sales and policy creation 

 Bachelor of Business Management in Risk Management and Insurance - Moi University
 Certificate in Computer Packages - Unity College of Professional Studies
 Google Digital Marketing and E-Commerce Certificate
 Executive Certificate of Proficiency - College of Insurance