Richard Adega

A self - motivated, results-driven sales and finance-oriented individual with over 5 years’ experience in sales, customer marketing, stakeholder engagement and

accounts payable. Good understanding of accounting principles.

Have excellent communication skills and creates a lasting rapport with customers,

colleagues and senior management. Possess capability to add value to any business

due to the intense and excellent work ethic, and capable to work under high pressure

environments.

Nov 2021 – December 2021: Keroche Breweries

• Training and coaching the shelf stockers/managers in outlets on brand knowledge.
• Manage relationship with various clients.
• Identify slow moving products and trigger stakeholder’s e.g. sales through promotion.
• Preparation and analysis of daily and weekly management reports.
• Accompaniment of the field merchandisers on trade to help them sell and execute merchandising standards.
• Ensuring that a FIFO stock issuance is adhered to.

Ensuring timely replenishment and zero OOS at all outlets.

May 2021 – October 2021: Safaricom PLC (Seconded by Firlcom)

Consumer Trade Development Representative 

Reporting to the Area Sales Manager (ASM) for Nairobi North

My responsibilities include :

• Training and leading a team of qualified dealers, agents and sub-agents.
• Recruitment - Monitoring and evaluating merchants into mshwari, lipa na mpesa (LNM) and also converting to buy goods.
• Managing and maintaining my cluster/territory with 480 mpesa agents, 197 retailers and 250 lipa na mpesa merchants.
• Activations - Ensuring proper planning to enable merchants carry out legit and efficient day to day transactions by supporting them with free merchandise. 
• Enforce proper and effective market development by carrying out census to increase outlet universe and also maintain existing ones, not forgetting to clean out closed ones.
• Carrying out competition analysis to gauge on market penetration so as to come up with unique ways to counter them. This is through weekly competition report.

September 2019 – March 2021: East African Breweries Limited (Seconded by Sheer Logic)

Trade Development Representative

Reporting to the East African Breweries Central Rift Area Team Lead

My responsibilities include :

• Manage relationship with various clients.
• Training and coaching the shelf stockers/managers in outlets on brand knowledge.
• List EABL products and influence sales on trade.
• Ensuring that a FIFO stock issuance is adhered to.
• Identify slow moving products and trigger stakeholder’s e.g. sales through promotion.
• Preparation and analysis of daily and weekly management reports.
• Accompaniment of the field merchandisers on trade to help them sell and execute merchandising standards.

February 2018 – August 2019 : East African Breweries Limited (Seconded by Sheer Logic)

Trade Development Representative

Reporting to the East African Breweries Nyeri Area Team Lead

My responsibilities include :

• Manage relationship with various clients.
• Training and coaching the shelf stockers/managers in outlets on brand knowledge.
• List EABL products and influence sales on trade.
• Ensuring that a FIFO stock issuance is adhered to.
• Identify slow moving products and trigger stakeholder’s e.g. sales through promotion.
• Preparation and analysis of daily and weekly management reports.
• Accompaniment of the field merchandisers on trade to help them sell and execute merchandising standards.

October 2017 – February 2018 : East African Breweries Limited (Seconded by Sheer Logic)

Rapid Response Team

Reporting to the East African Breweries Metro Area Team Lead

My responsibilities include :

• Ensuring effective communication and liaison between the distributor and EABL.
• Recruiting new KEG outlets to boost sales.
• Carrying out physical stock tally of KEG and UDV spirits at the depot.
• Making sure set objectives by EABL and distributor are achieved.
• Pushing the EABL sales agenda in the given territory assigned or posted.
• Ensuring timely replenishment and zero OOS at all Nafuu outlets. 
• Follow up on customers credit issues and ensure smooth flow of stock from NCD to customers’ warehouse.

November 2016– March 2017 : East African Breweries Limited (Seconded by Sheer Logic)

Accounts Payable Analyst

My responsibilities include: 

• Ensuring that the correct purchase ordering mechanism is used for the item being purchased 
• Raising purchase orders according to the different purchasing groups for A &P, Assets and overheads 
• Analyzing data and reporting the results on a timely basis.
• Providing support to the market that facilitates the accurate, efficient and timely set up and approval of purchase orders. 
• Managing parked and blocked invoices. Acting on the daily parked and blocked items to ensure they are set at the minimum 
• Ensuring that all vendor queries are resolved on time through personal intervention or liaison with the market. 
• Contributing ideas, energy, enthusiasm and support to the continuous improvement of the ‘Source to pay’ process. 
• Commenting on high level reports that are shared with the major stakeholders 
• Managing purchase orders by ensuring unused POs are closed or amended downwards to release funds back to the budget to be used in other important projects 
• Passing of journal entries
• GRNI clearing

June 2015 – October 2016: Genpact (K) Limited

Accounts Payable Analyst

Reporting to the East African Breweries POLO Team Lead 

My responsibilities include: 

• Ensuring that the correct purchase ordering mechanism is used for the item being purchased 
• Raising purchase orders according to the different purchasing groups for A &P, Assets and overheads 
• Analyzing data and reporting the results on a timely basis.
• Providing support to the market that facilitates the accurate, efficient and timely set up and approval of purchase orders. 

2016: HARVARD MANAGE MENTOR

 Certificates done ;

• Budgeting
• Customer Focus
• Crisis Management

2013: Jomo Kenyatta University of Agriculture and Technology

             Bachelors’ Degree in Actuarial Science

            Second Class Honors - Upper Division