Peter Mwai

I help businesses turn organic visibility into predictable revenue across traditional search and AI-driven results. I’m an SEO-focused digital marketer specializing in modern search ecosystems, including Google’s AI Overviews, entity-based SEO and LLM visibility (ChatGPT, Perplexity, Gemini).

I help brands stay visible as search shifts from “10 blue links” to answer-driven, AI-assisted discovery. My approach is strategy-first, data-led and execution-driven. I don’t chase vanity keywords or generic audits. Rather, I seek to identify what’s actually blocking growth and prioritize what will move results fastest in both classic SERPs and AI surfaces.

Main Areas of Specialty:

SEO recovery & decline reversal (post-update, post-AI Overview traffic shifts)

Technical SEO for scale (indexation, crawl efficiency, Core Web Vitals)

AI SEO & entity optimization (E-E-A-T, structured data, source eligibility)

Search intent & content strategy (topical authority, SERP + AI mapping)

On-page & internal linking optimization for conversion impact

SEO analytics & forecasting (GA4, GSC, Looker, AI visibility tracking)

How I Work:

Most SEO failures happen because teams:

-Optimize only for rankings, not answer engines

-Focus on traffic instead of outcomes

-Don’t prioritize issues correctly

-Treat SEO as a checklist instead of a comprehensive, cohesive eco-system

I fix that by:

-Diagnosing visibility gaps across SERPs and AI Overviews

-Identifying content and entity signals AI systems reward

-Prioritizing fixes by impact vs effort

-Aligning SEO actions with conversion goals

-Tracking success beyond clicks (impressions, citations, assisted conversions)

You’ll always know what we’re doing, why we’re doing it and how it ties to results.

Services Offered (SEO-Focused)

1. SEO & AI Visibility Audits (Actionable, not Theoretical):

-Technical SEO audit (crawlability, indexation, CWV)

-AI Overview & featured answer eligibility analysis

-Content & intent gap analysis (human + AI)

-Internal linking & site architecture review

-Competitor & SERP + AI landscape analysis

2. Growth & Optimization:

-On-page SEO optimization (pages that already rank)

-AI-friendly content optimization (structure, clarity, citations, entities)

-Keyword-to-entity & topic-to-revenue mapping

-Content optimization & brief creation for AI + organic

-Programmatic/internal linking strategies

3. Analytics & Reporting:

-GA4 & Google Search Console setup

-SEO + AI visibility dashboards

-Traffic - conversion & assisted conversion analysis

-Forecasting & opportunity sizing in AI-influenced SERPs

Tools I Work With: Google Search Console, GA4, Ahrefs, Screaming Frog, Looker Studio, Semrush, PageSpeed Insights, schema tools, Excel/Sheets, CMSs (WordPress, Wix, Shopify, Webflow)

Who I’m a Good Fit For:

-SaaS, content-heavy sites, e-commerce stores and service businesses

-Companies with existing traffic that isn’t converting

-Brands impacted by AI Overviews or zero-click searches

-Teams that want future-proof SEO, not outdated tactics

-Businesses recovering from ranking or visibility drops