Mugo Ernest

A dynamic and creative brand strategist with 8 years of experience in building and managing successful marketing campaigns. Skilled in developing compelling marketing calendars, encompassing ATL communications, BTL consumer programs, and innovation streams to enhance brand performance. Adept at leveraging consumer insights to execute world-class marketing campaigns and deliver exceptional results. Strong leadership abilities demonstrated through successfully leading cross-functional teams and driving projects from concept to implementation. Proven ability to monitor and analyze key business indicators and make data-driven recommendations to capitalize on market opportunities.

Area Supervisor at Eat N Go Kenya Limited
> Administration: Oversee all administrative processes and manage the day-to-day operational activities to ensure operations are running effectively and efficiently to meet goals and objectives.
> Knowledge Management: Manage centralized repository of company policies and documented processes; Work with departmental representatives to ensure they are updated as needed.
> Event Management: Plan and coordinate Leadership on sites and offsite, Team building and planning meetings, Board meetings, and also team milestone celebrations.
> Due Diligence/Audit visits: Coordination of due diligence and audit meetings in collaboration with Compliance, Legal, Finance, Information Security, or other concerned departments/parties.

> Sales and Budget Management: Develop and execute comprehensive sales strategies to drive growth and achieve sales targets for assigned stores/areas.

Store manager at Cold Stone Creameries Kenya.

Sales and Revenue Generation
• Develop and implement strategic initiatives to drive sales growth and achieve revenue targets for the store.
• Monitor sales performance and analyze data to identify opportunities for improvement and implement effective sales strategies.
• Collaborate with cross-functional teams to ensure optimal product placement, promotions, and marketing campaigns to maximize sales.

Customer Experience and Satisfaction:
• Foster a customer-centric culture by leading and motivating the store team to deliver exceptional customer service.
• Monitor and evaluate customer feedback to identify areas for improvement and implement strategies to enhance customer satisfaction.
• Ensure store operations comply with brand standards, providing a welcoming and visually appealing environment for customers.

Inventory Management:
• Oversee inventory management processes, including ordering, receiving, and stock replenishment, to maintain optimal stock levels.
• Analyze sales data and market trends to forecast demand accurately and optimize inventory levels.

Team Leadership and Development:
• Lead, coach, and develop a high-performing store team, fostering a positive and collaborative work environment.
• Identify training and development needs of the store team and coordinate training programs to enhance their skills and product knowledge.

Financial Management:
• Monitor and analyze financial performance, including sales, expenses, and profitability, and take necessary actions to meet financial objectives.
• Collaborate with finance teams to ensure accurate financial reporting and compliance with accounting procedures.

Compliance and Operational Efficiency:
• Ensure compliance with company policies, procedures, and regulatory requirements.
• Oversee store maintenance, safety, and security measures to provide a safe and secure environment for customers and employees.

Bachelor of Commerce

Finance major

University of Nairobi, 2013