Lillian Mwenda

Highly motivated and results-driven social marketer with 3 years of experience creating and executing successful social media campaigns across multiple platforms. Proficient in using social media analytics to inform content strategies and increase engagement. Skilled in managing and growing social media communities, creating and publishing engaging content, and collaborating with cross-functional teams to achieve business goals. Adept at developing social media campaigns that align with brand voice and values, and utilizing social listening to identify emerging trends and opportunities. Proven track record of increasing brand awareness, driving website traffic, and generating leads through social media marketing

Developing digital marketing strategies: identifying target audiences, selecting appropriate marketing channels, and creating content that resonates with the target audience.  Content creation and curation to ensure that the content is engaging, informative, and consistent with the company's brand voice and values.  Social media marketing- creating social media content, managing social media communities, and analyzing social media analytics to optimize performance.  Search engine optimization (SEO)- conducting keyword research, optimizing website content, and building high-quality backlinks to the site to increase the visibility of the company.  Pay-per-click (PPC) advertising- selecting relevant keywords, creating compelling ad copy, and monitoring campaign performance to ensure a high return on investment (ROI).  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  Identify trends and insights, and optimize spend and performance based on the insights.

APRIL 2019 ADVANCED DIPLOMA IN TECHNICAL TEACHER EDUCATION, KENYA TECHNICAL TRAINERS’ COLLEGE 
 Second Class Honors – (Upper Division) OCTBER 2017 

BSC. MATHEMATICS AND COMPUTER SCIENCE, KENYA METHODIST UNIVERSITY 
 Second Class Honors – (Upper Division) 

CERTIFICATIONS
  International Computer Driving License (ICDL) certificate 
 The Fundamentals of Digital Marketing certificate