Kiragu Njenga

I have been a creative designer for more than 10 years gaining experience in branding, digital advertising and marketing. I have established creative strategies, budgets and scheduling for all my design projects and have always kept within these constraints. I have also developed creative proposals and strategies to bid for new business for the advertising agencies I have worked for.

I have also had the opportunity to lead design teams to create both branding, digital campaigns and websites and I have gained the relevant experience to motivate a crea- tive team to get the most out of their production and to ensure they are keeping with the time allowances that have been given to them. No design work is ever passed on to the client until I have proofed it and deemed the quality standards to meet the company’s goals.

I am a highly professional indivivual who can meet directly with clients to go over their design and communicaton needs, develop briefs, plan project specifications and help measure project success. My goal is to ensure develop quality creative experiences in fulfilling my client’s or partners needs.

Product Design, Development & Packaging

Market and user research - I have experience in developing usability tests (i.e surveys, interviews & focus groups) around user needs, behavior, and intent. Process data to insights & develop guide for product design.

Product ideation / conceptual work - I have experience in developing & defining user personas, challenges & opportunities in order to develop concepts, wirefames & prototypes.

Product design - I have experience in mapping, collaborating & coordination a product design project from conception, production to developing and end product & a route to market plan for the product. I have mapped & coordinated projects from websites, mobile apps, product packaging.

Corporate & Brand Communication Strategies

Business Strategy - I have experience in aligning a brand’s positioning in relation to market demand, competition, product & brand differenciation, consumer behavior, etc.

I have helped provide insights that inform a business’ outreach programs & developed brand corporate communication strategies that highlight & promote a brand’s corporate agenda.

Brand Communication Tone of Voice - I have experience in developing & shaping a brands identity & communication tone of voice in order to relate & connect with their end users, consumers or customers founded on common & shared values.

Brand Engagement Programes & Activations - I have experience in developing corporate engagement programs & activities to align, highlight & promote brand values, mission & vision, brand & business strategies.

2007-08, Kenyatta University - Diploma in Fine Arts

2005-06, Pronto Typographics College - Certificate in Graphic Design

2004-01, Jamhuri High School

1993- 2000, St. Georges Primary Schl.