Kennedy Akenga

An experienced and results-driven marketing and administrative manager, I bring a diverse skill set and a proven track record in developing and implementing successful marketing strategies. With a deep understanding of market trends and consumer behavior, I strive to create impactful campaigns that drive brand awareness, customer engagement, and revenue growth. I am a goal-oriented and dedicated Administrator with a proven track record of effectively managing daily operations, fostering team cohesion, and ensuring streamlined processes within the Organization. 

Jan 2021 - June 2023. Marketing Executive/ Branch Administrator
Tramom Sacco Ltd
Key responsibilities
• Grow the branch in terms of assets, deposits and membership to ensure profitability. 
• Contribute to the implementation of marketing strategies for the organization. 
• Coordinate and participate in marketing activities to raise awareness of the Sacco's brand.
• Conduct market research to identify opportunities for the Sacco’s promotion and growth. 
• Promote various financial products and services offered by the Sacco, such as savings accounts, loans, investment options, and insurance.
• Preparee content for social media updates in liaison with the marketing in charge and share 
with ICT for release. 
• Monitor and update digital media and marketing materials regularly 
• Recruit new members, organizations to expand the Sacco's reach locally and in the diaspora. 
• Manage branch staff, including recruitment, training, performance evaluations, and addressing any issues or concerns.
• Collect payments from checkoff companies and subtenants, manage office petty cash, and ensure timely payment to suppliers.
• Monitor branch performance metrics, such as member growth, loan portfolio quality, and operational efficiency, and take corrective actions as needed.
   Achievements
• Developed and executed a comprehensive digital marketing strategy, boosting online product sales by 15% in three months.
• Successfully led a cross-functional team for a product rebranding campaign, resulting in a 20% increase in brand awareness.
• Managed a 1-million-dollar marketing budget, skilfully allocating resources across diverse channels.
• Conducted market research to identify trends, leading to the successful launch of new product lines.
• Established a new branch office, including structural setup and onboarding of 8 local checkoff companies.
• Remarkably grew Sacco membership from 350 in 2021 to 1100 members in 2023. Diaspora membership improved from 11- 62 members.
• Achieved a 24% reduction in branch expenses in 2022.
• Actively participated in amending by-laws to accommodate 2 new branch board members' positions.

July 2019 – Dec 2020                Credit Officer/ Branch Admin Assistant
                                                    Tramom Sacco Ltd Nairobi
Key responsibilities
• Overseeing the credit activities of the Sacco branch to ensure both profitability and risk reduction.
• Monitoring and managing credit performance using tools such as credit scoring and appraisal reports, Keeping track of customers' credit ratings with credit reference agencies.
• Generating management reports and submitting regular returns to Credit Reference Bureaus 
• Establishing payment plans for clients, explaining installment amounts, interest rates, and associated costs.
• Supervising daily branch operations, addressing member queries, and ensuring smooth functioning.
• Managing the collection of payments from checkoff companies and subtenant rent payments.
• Handling office petty cash, ensuring timely supplier payments, and preparing branch reports
• Manage dormancy by notifying members who skip their monthly contributions, Send communications to member’s meetings, loan repayment reminders
• Respond to members queries on lending procedures and update of their accounts.
• Share knowledge with headquarter on effective practices, competitive intelligence, business opportunities and need
• Handling incoming /outgoing calls, correspondence and filing.
• Monitoring inventory, office stock and ordering supplies as necessary.
• Updating & maintaining the holiday, absence and training records of staff.

Achievements.
• Developed a Credit Scoring Model with a 10-point risk rating scale, enhancing accuracy in credit risk analysis and leading to better loss reserve provisioning.
• Reduced turnover time for annual credit reviews, resulting in a 100% increase in productivity and timeliness of credit decisions compared to previous levels.
• Improved Credit Portfolio Management by streamlining departmental operations, ensuring consistency in credit policies, procedures, collection practices, and achieving collection delinquency goals.
• Successfully implemented new office structures for a recently opened branch.
• Efficiently organized company events at cost-effective locations, resulting in a 20% reduction in costs.
• Provided outstanding support to colleagues, contributing to a 40% improvement in overall office efficiency.

Jan 2019 – June 2019    Loans Officer/Admin Assistant 
                                               Tramom Sacco Ltd Mombasa
Key responsibilities
• Keeping and updating member’s account
• Checking and doing appraisals on member’s loan forms
• Preparing monthly loan guard report
• Preparing and reconciling checkoff byproducts Sacco for various member companies.
• Preparing members loans insurance Report.
Achievements
• Successfully grew the Sacco loan portfolio by bringing in new clients and increasing the number and size of loans by 20% within 5 months.
• A high loan approval rate with less default rate
• Improved number of quality loans issued by 20%.
• Positive feedback from members regarding the my professionalism, communication, and support throughout the loan application process

Sep 2016 – Dec 2018 Customer Service Officer.
                                   Tramom Sacco Ltd Mombasa
Key responsibilities
• Handled and responded to customer inquiries in all forms (email, phone, in person) daily. Open new Member accounts according as per laid down rules and guidelines
• Typing documents and distributing memos while Handling incoming /outgoing calls.
• Monitoring inventory, office stock and ordering supplies.
• Updating & maintaining the holiday, absence and training records of staff.
• Setting up and coordinating meetings and conferences.
• Updating, processing and filing of all documents
• Provide splendid customer services to customers in a friendly and courteous manner
Achievements
• Improved customer satisfaction by 15% in four months.
• Preparation of reports in time.
• Organized for two staff parties in nice hotels with limited cost.

     Jan 2016– Aug 2019   Bachelors of Business Administration – HR option.

                      Technical University Mombasa

     Jan 2011- Dec 2014    Kenya Certificate of Secondary education

                                            St Peters Mumias High school - B-