Irene Waeni

I am a self-motivated and business-minded professional, I have over 6 years of experience in Marketing and Sales environments, equipping me with relevant and transferable skills. I am highly competent in: - 

• Creation of marketing strategies 
•  Relationship management with distributors, trade, and retailers 
• Customer service -
• Distribution planning -
• Sales management -
• Business development 
• Account management 

My understanding of contract negotiation and retailer advocacy is unrivaled. My aim is to secure a suitable managerial trade marketing role within the FMCG industry, where my specialty can be engaged to increase awareness, distribution, sales, and profits.

• Sales Management: Conducting processes such as understanding the product, prospecting, profiling existing clients, presenting the product/service, and creating leads for sales and revenue growth.
• Route to Market: Designing, reviewing, and maintaining effective route-to-market strategies for business growth and sustainability.
• Trade Marketing: Increasing demand at the wholesaler, retailer, or distributor level.
• Marketing Strategy: Developing and operating marketing strategies to achieve organizational goals by evaluating processes, monitoring results, and implementing changes.
• Marketing Design and Planning: Identifying and planning market coverage to reach target audiences and driving all aspects of marketing strategies.
• Marketing Analysis: Product positioning, pricing, communicating customer insights, and supporting new business strategies.
• Market Research: Preparing demand forecasts, market analysis, and sales plans.
• Account Management: Managing sales and relationships with specific customers to maintain long-term business.
• Brand Management: Managing and tracking campaign development, production, and deployment of marketing materials.
• Relationship Management: Interacting with stakeholders, customers, and business partners to build loyalty.
• Business Development: Seeking business partners and prospects by analyzing sales options.
• Interpersonal Skills: Exceeding customer expectations with strong selling, negotiation, presentation, and communication skills.
• ICT Competence: Proficiency in Microsoft Office tools and internet usage.

• Certificate in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics-Emeritus Institute of Management: August 2018
• Bachelor of commerce (Marketing option)-KCA University: September 2008-December 2010
• Advanced diploma in Business Information Systems{ABE}- Computer Pride Ltd: January 2006-June 2006
• Diploma in Business Information Systems{ABE}-Wisemen Trainers: June 2004-December 2005 
• Kenya Certificate of Secondary Education-Mulango Girl High School: Jan 2000- Nov 2003