
Fenny Gitahi
Telecommunications
About Fenny Gitahi:
A seasoned Product Manager with over 10 years of experience working cross-functionally with developers, quality analysts, and UX/UI designers in the telecommunications industry to guide products from conception to launch to solve in-market problems for customers across Sub-Saharan Africa.
Experience
Product Manager - Zuri Squad ¡ Safaricom PLC Oct 2022 – Present
- Develops and clearly communicates product and squad vision to shape the purpose and mission of the squad, improving team alignment and stakeholder management.
- Leads stakeholder alignment efforts and effectively manages expectations, resulting in a clearer understanding of priorities and project requirements.
- Builds and manages squad backlog, prioritizing items to align with business goals and continuously keeping it up-to-date, resulting in improved user story management and backlog organization.
- Facilitates understanding of requirements within the squad through effective communication and collaboration, resulting in improved team performance and project outcomes.
- Interacts with other squads and tribes during synchronization ceremonies to plan and implement cross-squad tasks, improving cross-functional coordination and project success.
- Establishes a set of necessary competencies for the squad in partnership with Chapter Leads to build a culture of high performance, accountability, inclusion, energy, and fun for the team and beyond.
mySafaricom App marketer/Chatbot Conversation Designer ¡ Safaricom PLC Sep 2017 – Oct 2022
- Developed and implemented customer journeys on Zuri for seven platforms: WhatsApp, Telegram, Facebook Messenger, mySafaricom App, SMS 100, SMS 234, M-PESA App, and Safaricom Web, increasing customer acquisition to 10M.
- Collaborated with development, quality, and architecture teams to ensure high-quality product releases, with a 99% success rate in sprint testing.
- Created and delivered engaging conversational AI experiences to resolve customer issues, increasing the touch point NPS by +5.
- Supported the growth and penetration of mySafaricom App, Zuri, and Jitambulishe through optimization of CVMs and digital marketing, resulting in a 50% increase in app downloads.
- Conducted weekly chatbot conversation analysis to identify automation opportunities, reducing manual customer interactions by 15%.
- Tuned and refined AI Bot NLP, workflows, and intents, improving bot accuracy by 20%.
- Maintained knowledge of current and emerging technologies related to Bots, AI, and analytical tools, resulting in the implementation of new capabilities and features in the bot.
Digital support Manager ¡ Safaricom PLC Jun 2014 – Sept 2017
- Successfully handled online customer inquiries for Safaricom products and services on Twitter, Facebook, and Chat platforms.
- Developed and nurtured positive relationships between customers and the business, regularly communicating new developments and gathering feedback.
- Utilized automated information systems to quickly and efficiently analyze customer situations and provide solutions.
- Met and exceeded individual targets for productivity and quality, monitoring all resolutions provided to customers.
- Actively participated in developing new ideas and procedures to enhance customer service and brand loyalty.
- Collaborated effectively with other teams and departments to provide superior service to both internal and external customers.
Contributed positively to team meetings and ensured two-way communication for effective customer solutions
Education
Masters in Project Planning and Management ¡ University of Nairobi
Bachelor of Arts in Sociology Major Communications Minor University of Nairobi
Diploma in Software Engineering ¡ Moringa School
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