Beth Mugo

Successful Digital Marketing Specialist with 4+ years of experience planning, executing and optimizing online marketing strategies to strengthen brand loyalty, boost revenue and connect with audiences

Attain Enterprise Solutions— Digital Marketing Specialist

SEPTEMBER 2022 - PRESENT

• Created content for social media platforms.

• Managed the day-to-day execution of digital marketing programs, including SEO, PPC and social media campaigns.

• Drove organic search strategy and execution.

• Tracked and monitored communication programs and their effectiveness.

• Supported the BDM by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital trends and tech.

• Generated leads to grow corporate business and penetrate new markets.

• Provided transparency of campaign effectiveness and marketing activities by monitoring and measuring Marketing ROI to the Business Development Manager.

Bright Technologies Ltd — Digital Marketing Assistant

MAY 2021 - AUGUST 2022

• Optimized social media channels and web pages to improve SEO and usability. 

• Created social media content with innovative brand messaging to support new product launches. 

• Created content strategies for digital media.

 • Collected and analyzed Web metrics such as visits, time on site and page views per visit. 

• Developed paid ads for use on diverse social media platforms. 

• Created wide range of digital assets. 

• Managed digital projects from initial concept through final implementation and live monitoring.

 • Answered product and service questions, suggesting other offerings to attract potential customers. 

• Responded to customer requests for products, services and company information. 

 • Responded to customer requests, offering excellent support and tailored recommendations to address needs.

Lukenya Getaway Ltd — Digital Marketing Executive

JUNE 2019 - OCTOBER 2021

• Leveraged MailChimp to implement email campaigns and monitor performance. 

• Increased brand awareness through creation and management of social media channels, boosting social media engagement. 

• Developed insights on marketing campaigns to assess performance against goals. 

• Oversaw marketing expenditures and coordinated workflow to meet deadlines under budget.

 • Answered product and service questions, suggesting other offerings to attract potential customers.

 • Recommended products to customers, thoroughly explaining details. 

• Recorded account information to open new customer accounts. 

• Responded to customer requests, offering excellent support and tailored recommendations to address needs

Maseno University — Bachelor of Arts in Communication 

SEPTEMBER 2013 - DECEMBER 2017

Gatanga Girls Secondary School — KCSE

FEBRUARY 2009 - NOVEMBER 2013