Martin Ngesa

I am a skilled Data analyst and an aspiring data scientist and machine learning engineer.

I am skilled in and have a great passion for data management, manipulation, cleaning, wrangling, analysis, modelling and visualization using Python, SQL, MS Excel, Tableau and Looker Studio.

Pawa IT Solutions - Sr Demand & Growth Associate

 Responsibilities & Tasks: (B2B SaaS, IaaS & PaaS) Developing and implementing marketing
strategies, Market research, Lead generation, Product & Brand positioning, Customer acquisition
and retention, Data analysis and reporting on sales & marketing performance, Digital marketing
via email marketing, SEO, SEM, content creation and paid marketing.
Tools utilized: MS Excel, Looker Studio, Google Workspace, Snovio, Apollo, Canva,
Ubersuggest, Google Ads, WordPress, Google Analytics, GMass Hubspot etc.

Optica Kenya - Data Entry Clerk
Tasks: Performed inventory management, product analysis & allocation and sales analysis for all
company outlets. Managed the company’s e-commerce website and analysed user traffic and
behaviour, and created marketing content.
Tools utilized: MS Excel, SAP Business One ERP, Google Analytics, Shopify & Adobe
Photoshop

Multimedia University of Kenya - BSc. Mathematics and Computer Science

Relevant Coursework: Probability & Statistics, Tests and Hypothesis, Calculus, Linear Algebra,
Scientific Programming, C, C++, Java, Computer Systems, Databases, Web development