Mark Munyiri

I am positive, full of energy, versatile,and have good team spirit and work ethics.

Develop an integrated sales and marketing strategy and annual plan (including 
budget) to support the achievement of the company’s growth goals.
 Collaborate with my teams to ensure dedication and participation in all marketing 
activities so as to deliver prompt and perfect performance.
 Develop a strong communication strategy encompassing; external communications, 
internal communications, customer care and customer relationship management.
 Understanding and implementing marketing strategies that directly focus on 
consumer motivation in the market.
 Lead the sales and marketing function and identify, analyze, and implement new 
business growth opportunities. 
 Organize and coordinate events such as training and demos for new and existing 
clients.
 Develop complete understanding of the factors that go into the revenue and cost side of 
the business opportunity and provide recommendations to maximize revenue. 
 Develop clearly defined KPI’s to measure results of marketing mix activities; evaluate 
and refine as required to ensure marketing always delivering tangible ROI.
 Conduct market research, identify and analyze target customer groups and relevant 
routes to market; investigate the economic, social and cultural conditions surrounding 
business activities including but not limited to industry trend and competition.
 Co-ordinate the execution of the brand awareness, brand consistency amongst other 
strategies to the highest international standards; direct and coordinate marketing 
activities to promote products and services; ensure marketing is always on-brand and 
on message.
 Manage the full marketing mix including; customer analysis, product life cycle, 
optimal pricing, brand visibility, high net worth sales and networking. 
 Build brand awareness of products and services through above and below the line strategies 

Masters of business management specialization strategic management and marketing.