Joy Muthaka

Expert business strategist with a
sound understanding of
organizational development and sales.
Skilled communicator with over 5 years of
experience providing companies with successful
solutions to building organizational success.
Persuasive negotiator who uses integrity and
professionalism in presenting joint ventures,
assessing acquisition opportunities, and
identifying new markets.
Innovative thinker who detects more efficient
ways of growing company assets by
recommending new products, revolutionizing
current product offerings, and testing new
market approaches.

WORK EXPERIENCE
ICEA LION GROUP
BUSINESS DEVELOPMENT EXECUTIVE
JANUARY 2019– To Date
Achievements
• As a team leader, I successfully negotiated for a sales training program to educate sales people on good negotiation and
closing techniques resulting in a 20% increase in annual sales revenue for the ICEA Regional branch in Thika.
• Facilitated sales presentations and communications for upcoming joint venture opportunities and collaborative business
efforts.
• Identified ways to build brand awareness through engaging campaigns that establish the company reputation, incite curiosity,
and inform potential customers.
• Established product loyalty through continual efforts to build, re-brand, modify, and increase product offerings in a way
that is honest, competitive, and true to the company mission

EDUCATION
COLLEGE OF INSURANCE
2019 – 2020
Certificate of Proficiency
KENYATTA UNIVERSITY
2014-2018
Bachelor of Library and Information Science