Irene Mwangi

I help teams and organizations create effective Marketing Strategies by providing insights into the current market trends on how to optimize your marketing efforts to meets the needs and aspirations of the end client and well as improve customer experience.

Through personalized communication and by determining the right channels for the Target Audience I am able to come up with proper KPIs and measurement tools to measure the success of Marketing campaigns.

Additionally I posses strong budgeting and financial skills as I understand the importance of being conscious of the current economic situation when it comes to making budgeting decisions

During my time at Samsung Electronics from September 2018 to date as the Regional Marketing Manager E.A, I was able to grow the Public Relations Value(PR-Value) at a rate of 52% continuously for 2 years through working together with the Marketing agency and the Public relations teams to create opportunities to position Samsung as thought leader in the technology space.

Additionally, through proper planning and execution of launch events, we were able to showcase our sustainability agenda to our target audience having approximately 90% engagement rate with the audience during the events. By having a 360 degrees approach while planning events, where all aspects of audience touch points such as; Traditional media (TVC, Radio, print media) ; Digital media (Social sites, online blogs, podcasts) as well as on the on ground experience are incorporated together, we were able to have increased and sustained awareness of our products.

Having worked for British American Tobaccao Kenya Ltd and Samsung Electronics East Africa Ltd both being global companies, I have had the opportunity to interact with people of various cultural and ethnics backgrounds. This diversity has allowed to build my creativity and broaden my scope in how I approach and solve problems.

1. Strathmore University – Nairobi, Kenya; Chartered Institute of Marketing Courses (CIM) – Level 4 2021
2. Strathmore University – Nairobi, Kenya; New Managers Leadership Program August 2014
3. United States International University – Nairobi, Kenya; Bachelor of Science in International Business Administration (I.B.A) Concentration; Finance, 2011