Harriet Karoki

I am an experienced and enthusiastic Digital Marketing Specialist

WIN OCEAN REAL ESTATE COMPANY LTD

Kileleshwa , June 2023- Current

Digital Marketing Manager,

• Successfully contributed to the growth and success of Win Ocean, a leading real estate company specializing in luxury properties.
• Played a key role in developing and implementing effective digital marketing strategies to attract and engage potential clients.
• Collaborated with cross-functional teams to create and execute integrated marketing campaigns, resulting in increased brand visibility and lead generation.
• Assisted in conducting market research and analysis to identify emerging trends and opportunities in the real estate industry.
• Demonstrated exceptional communication skills in engaging with clients, understanding their needs, and providing personalized solutions.
• Actively managed social media accounts, creating compelling content and driving engagement with the target audience.
• Utilized data analytics tools to measure campaign performance and optimize marketing efforts for maximum results.
• Consistently met and exceeded sales targets, contributing to the overall revenue growth of the company.

CENTURION SYSTEMS Ltd, Westlands May 2023 - June 2023

Communications and Digital Marketing Specialist,

Key Responsibilities:

• Managed Google Ads campaigns to drive traffic and generate leads for the training company.
• Conducted keyword research and developed targeted ad groups for various training topics.
• Created compelling ad copy and optimized landing pages to improve conversion rates.
• Monitored campaign performance and made data-driven optimizations to maximize ROI.
• Analyzed ad performance metrics and provided regular reports to the company management.
• Collaborated with the marketing team to align ad campaigns with overall marketing strategies.
• Managed the company's Social Media Pages

Key Achievements:

• Increased website traffic by 30% through effective Google Ads campaign management.
• Generated a 20% increase in lead conversions by implementing A/B testing and optimizing landing pages.
• Reduced cost per click (CPC) by 15% through ongoing campaign optimization and bid adjustments.
• Improved click-through rate (CTR) by 25% by refining ad targeting and ad copy.

Skills Developed:

• Proficient in managing Google Ads campaigns and leveraging various campaign settings.
• Strong understanding of keyword research and ad targeting techniques.
• Data analysis and interpretation to make informed campaign optimization decisions.
• A/B testing methodologies and conversion rate optimization strategies.
• Excellent communication and collaboration skills, working closely with the marketing team.

Collaboration and Teamwork:

• Collaborated with the marketing team to align ad campaigns with broader marketing strategies.
• Engaged in regular meetings with team members to discuss campaign performance and optimization strategies.
• Worked closely with the design team to create visually appealing and effective ad creatives.

Impact on Company:

• Played a key role in driving website traffic and generating leads for the training company.
• Improved the company's online visibility and brand awareness through targeted ad campaigns.
• Contributed to the company's growth and revenue generation by increasing lead conversions.
• Helped the marketing team gain insights into campaign performance through detailed reporting and analysis.

SELLIHUB, Remote

Digital Marketing Specialist, November 2021 - April 2023

• Identified and executed improvements for processes, content, and lead generation.
• Lead Generation 
• Social Media Marketing such as Queuing  Facebook ad Campaigns.
• Developing digital ads ROI and KPIs & Curating  a target audience/market. 
• Provided market research, forecasts, campaign results, and consumer trends
• Implemented new competitive analysis and consumer trend reports to increase quarterly sales.
• Suggested new SEO tools which increased copywriters’ output.
• Organize and prioritize projects with cross-functional teams for social media, SEO, SEM, email, and content creation.
• Write creative briefs for new online marketing campaigns and ensure that assets are compliant and delivered timely.
• I exuded Efficiency in organizing projects across multiple teams,carrying out A/B Creative tests,  Skills  in implementing creative digital marketing campaigns and managing a complex marketing calendar.

Nyokabi Waiganjo Advocates, Nairobi, Kenya

Intern, October, 2020 – September 2021

• Processing payments, updating financial records, and managing invoices
• Assisting attorneys and other legal staff with their work. This may include conducting legal research, preparing legal documents, and assisting with client interviews

EDUCATION

 ACWICT, October, 2020 – December, 2021

Remote Full Stack Web Development Program, Full Time

• Spent 1300+ hours mastering algorithms, data structures, and full-stack development while simultaneously developing projects with html, Css, JavaScript, Python, and Php.
• Developed skills in remote pair-programming, industry-standard gitflow, and daily standups to communicate and collaborate with developers. 

KENYATTA UNIVERSITY, May, 2016 – February, 2021

Bachelors in Economics & Finance