Elizabeth Kisyang'a

I have over 10 years of experience in Content and Digital Marketing, Digital Business Development and Analysis, Enterprise Digital Channels and Innovations, Marketing, Communications & PR industry. I am also:

1. A Chartered Institute of Marketing Member (MCIM)
2. Certified in Google Digital Marketing: Google Analytics; Digital Skills; Video Marketing for Brands
3. Certified in Google Ads Measurement
4. Certified in Facebook/Meta BluePrint – Facebook Certified Media Buying Professional
5. Certified in YouTube Channel Growth 
6. Twitter Flight School certified

Strengths & Achievements

• Content development and partnerships
• Business development
• Working with Partners to identify, engage and accelerate digital innovations
• Influencer management and social engagement through content generation 
• Development and implementation of successful brand campaigns (both online & offline)
• Managing and working with partners including agencies, Marketing research firms and strategic Marketing partners 
• Strong Marketing and branding skills
• Social Media growth and engagement 
• Content Digital Marketing strategies
• Targeted digital marketing campaigns
• YouTube Channel Growth and YouTube Asset Monetization
• Twitter trending 

Organization:            Deutsche Welle

Year:                        Aug 2020 – Present 

Position:                  Content Distribution & Digital Marketing Consultant

• Content distribution and partnerships
• Monitoring and following up on any digital offerings, influencers, and key opinion leaders within

the target region/s,

• Identifying and assessing relevant digital Partners
• Communicating and negotiating with prospective partners and agencies in the preparation of the conclusion of a contract on the basis of contract templates as provided by DW
• Monitoring regional players and other competitors aimed at providing DW with

insights regarding the target region/s

• Supporting DW in its yearly campaigns in the respective target regions

Organization:            Digital Marketing E-Book (Fundamentals of Digital Marketing)

Year:                        May 2019

Position:                  Author

Organization:            StarTimes Kenya

Year:                        Jan 2019 – April 2022 (Full-time)

Position:                  Digital Marketing Manager

Achievements: 

• Rolled out successful StarTimes Media Sports Campaigns i.e. CAF, EURO 2020, EUROPA, FA CUP, Bundesliga, Laliga, and FKF
• Monitoring and tracking digital marketing spend against StarTimes performance for maximum ROI 
• Constantly monitoring discussions and comments on social media channels & responding/ interacting as much as possible in a very professional manner
• Developing and executing digital communication & marketing strategies and campaigns
• Designing innovative and engaging campaigns and promotions to drive customer growth targets
• Using online tools to conduct social media listening – Meltwater & Sprout Social
• Managing and actively implementing social media and other digital marketing methods while integrating new ideas on all the social media platforms
• Establishing and maintaining social media content calendar
• Proactively and creatively updating the clients on recent developments through social media, while cultivating leads
• Conversion of fan/follower base to customers
• Mapping out marketing strategies and then driving the strategy proven by testing and metrics.
• Monitoring online ratings and responding accordingly
• Designing, creating, and managing promotions and Social ad campaigns
• Identifying and engaging with brand advocates within the broadcast industry     
• Identifying and engaging with industry influencers
• Providing social media insights to the business for implementation
• Utilizing a range of techniques including paid search, SEO, and PPC.     
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness 
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website     
• Planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Reviewing new technologies and keeping the company at the forefront of developments in digital marketing
• Compiling monthly reports.

Organization:            LaCasa Marketing and PR 

Year:                        January 2017 – Dec 2018

Position:                  Marketing Manager and Lead Trainer Digital Marketing Training Department (LACASA –DMT)

Duties & responsibilities: 

• Designing and overseeing all aspects of LaCasa digital marketing department including Lacasa marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing Lacasa clients’ social media platforms.
• Preparing accurate reports on Lacasa marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting the industry.
• Evaluating important metrics that affect the company's website traffic, service quotas, and target audience.
• Working with clients’ teams to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

Digital Marketing Training

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Display Advertising/ Pay Per Click (PPC)
• Content Marketing
• Web Analytics; Google Analytics and Google Console
• Mobile Marketing/ Advertising
• E-Commerce Marketing
• Email Marketing

Organization:            University of Nairobi, HIV Capacity Building Fellowship (Funded by USAID/PEPFAR/CDC)

Year:                        Sept 2012 – Dec 2016

Position:                  Communications & Social Media Manager

Duties & responsibilities: 

• Researching and writing grant proposals in conjunction with UoN’s HIV Capacity Building leadership
• Ensuring fair representativeness and visibility of UoN HIV Fellowship 
• Monitoring media coverage of the organization and media engagement activities 
• Producing content and updating the organization’s website 
• Writing, editing and overseeing the design of print and online materials such as newsletters, brochures and the website 
• Using social media to promote awareness 
• Collating and monitoring quarterly, semi-annual and annual reporting 
• Supporting in the coordination of communication aspects of core events and workshops organized 
• Providing administrative support to the Training Coordinator

Organization:            Ministry of Information, Communications and Technology

Year:                        June, 2010 – September, 2010

Position:                  Intern

Duties & responsibilities: 

• Usage of Social Media Tools (Facebook, Twitter, You Tube, Google+, etc.) for current and potential news and coverage 
• Assist with the implementation of the Strategic Development plan for communications, including newsletters (internal, external)
• Attend the monthly Committee meetings to report and provide input from the Social Media for overall marketing efforts
• Point person on tasks related to implementing the Strategic Development and Communications plan related to social media
• Assist in creating videos for audience development purposes to bridge the key messages of outreach projects
• Assist and serve as liaison with certain press opportunities – press releases, sponsorship opportunities, etc. 

University:               Edinburgh Business School (Heriott Watt University)

Degree Course:         MBA (Strategic Planning & Marketing) 

Year:                          2021 – 2023 (Pursuing)

Institution:               The Chartered Institute of Marketing (UK)

Course:                   Postgraduate Diploma in Professional Marketing – Level 7

Year:                       2021

          
University:                  Maseno University 
Degree course:        Bachelor of Arts in Communications and Media Technology majors in Public   Relations with Information Technology (IT)
Year:                           2008 – 2012 
Grade:                        2nd Class Upper division

School:                       Masinga Girls’ High School 
Certification:              Kenya Certificate of Secondary Education (K.C.S.E.) 
Year:                           2003 – 2006 
Mean Grade:           B+ (72 points)