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Cheche Ndegwa

Cheche Ndegwa

Marketing Analyst

Marketing / Advertising / Public Relations

Kikuyu

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About Cheche Ndegwa:

Cheche Ndegwa is enthusiastic and visionary about Marketing, Technology, Research, Data Analytics, Business Sustainability and Human Development. I bring on board my skillset to collect data from secondary and primary data sources, picking out trends and patterns in data that lead and inform decision making. I have an educational background in Financial Economics, Data Science and have undertaken Chartered Institute of Marketing level 4 & 6 certification.

Experience

  • Budget forecasting, planning and execution for marketing campaigns.
  • Conducting pre & post campaign data analysis for both above the line and below the line advertising campaigns for Unilever & Bic Kenya.
  • Preparing competitor reports for Unilever brands across different categories.
  • Carrying out data analysis for different brands Share of Voice and Share of Spends to inform on marketing strategies.
  • Qualitative research for different brands value proposition, customer touch points as well as sentiment analysis.
  • Creating annual marketing strategies for Unilever brands.
  • Conducting quantitative research on the different media and mediums best suited for Unilever and Bic brands.
  • Digital marketing for Unilever products.
  • Liaising with clients, radio, TV stations and finance team for launching and running advertising campaigns.
  • Overseeing implementation and training of data tools to team members in Kenya and Uganda.

Education

2015 – 2019:          Strathmore University           

Bachelor of Business Science: Financial Economics 

Second Class Honors. 

 

2011 – 2014:            Kagumo High School.  

Kenya Certificate of Secondary Education. 

Grade: A- 

 

PROFESSIONAL QUALIFICATIONS   

Jan 2019 - May 2019:  Applied Data Science with Python Programming 

                                    Zalego Institute of Technology. 

 

July 2019 – July 2020: Chartered Institute of Marketing  

                                  Strathmore University.  

                                  Applied Marketing

                                  Integrated Communications

                                  Digital Marketing

                                 Marketing & Digital Strategy

 

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