Charles Gichuki
Marketing / Advertising / Public Relations
Services offered
I am a seasoned communications professional with a passion for storytelling and crafting narratives that inspire, inform, and drive engagement.
With 17 years of experience at the intersection of marketing, design, and technology, I have developed a unique ability to distill complex ideas into clear, compelling messages that resonate with audiences across diverse media and channels.
My approach blends creativity with data, ensuring that while every story has a unique angle, they are all rooted in solid insights from research, analytics, and audience feedback.
I thrive in dynamic, cross-functional environments where collaboration drives growth, while individual contributions remain key to success.
I believe that great brand stories can create real change. They shape how people perceive products, brands, and possibilities.
We shape the story, and then the story shapes us.
Experience
Current
Creative Director - Ogilvy Africa
Leading creative, product and strategy teams
to deliver innovation and in culture brand communication products and solutions.
January 2022 - December 2022
Head of Commercial - Roamtech Solutions
Leading product development, Marketing and Sales teams managing a portfolio of 15 digital products and solutions with a goal of expanding across Africa.
Jan 2021 - Jan 2022
Creative Director - Roamtech Solutions
Leading concept development, User experience and interface design, Full stack marketing and strategy for a portfolio of Digital products and solutions
Nov 2019 - Jan 2021
Creative Partner - Ogilvy Africa
Leading a team building Digital first advertising campaigns for clients across 14 African markets
Dec 2016 - Nov 2019
Director Creative & Digital - Oxygene MCL
Setting up and running a digital advertising and marketing team in an integrated communication agency with a focus on in-house products and solutions .
Jan 2015 - Dec 2016
Co Founder / Product Manager - Ongair
Co founded Ongair, an Omni channel CRM platform that helps businesses connect to their customers. Grew product to over 2500 business customers in 45 countries
Oct 2013 - Dec 2014
Business Unit Head - Squad Digital
Leading an award winning Creative and Technology team to deliver digital solutions for brands across Africa
Sep 2012 - Oct 2013
Founder / Creative Director - Sprout Digital
Started Sprout to explore innovative opportunities at the interface of Design, Marketing & Technology
Jun 2010 - Aug 2012
Creative Director - Squad Digital
As a pioneer Digital Creative Director I built a team and set up processes that ensured we delivered award winning ideas and work for our clients
Mar 2010 - Jun 2010
Deputy Creative Director - Imagine IMC
Feb 2009 - Feb 2010
Brand Strategist - Imagine IMC
Dec 2006 - Jan 2009
Digital Art Director - Ogilvy East Africa
Jan 2005 - Nov 2006
Graphic Designer - English Press
Education
2012
MoForce School of Film and Broadcast
Certificate - Cinematography, Editing and video production for film
2009
British Council / Strathmore Business Sch.
Certificate - Doing business in the creative Industry
2009
Synovate / Strathmore Business school
Certificate - Marketing and Social research
2009
Vega / SPS
Certificate - Brand Strategy and Management
2008
Makini College
CIM Diploma - Marketing
2004
Jomo Kenyatta University of Agriculture and Technology B. Sc. Medical Microbiology
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