Charity Muia

I am an experienced and result-oriented Social Media Manager who excels in creating and executing social media
strategies across various platforms and in managing influencer relationships in the digital media industry.

With a strong passion for both social media and influencer marketing, I have a track-record of successfully
implemented strategies in a digital media publishing company that resulted in increased brand awareness and
engagement.

Social Media Manager/Influencer Manager at Ringier - Pulse Live Kenya (Jun 2021 - Present):

- Managed social media accounts for Pulse Kenya, overseeing TikTok growth from 55K to 400K followers in 2 years.
- Developed and executed comprehensive social media strategies.
- Created and curated engaging content across multiple platforms.
- Utilized data analysis to track performance metrics and improve campaign effectiveness.
- Actively engaged with followers and built a loyal online community.

Influencer Manager:

- Led influencer marketing efforts and grew the Pulse Influencer Network from 17 to 49 influencers.
- Organized the Pulse Influencer Awards and launched the Pulse Influencer Network Newsletter.
- Oversaw influencer campaigns from outreach to performance tracking.
- Provided actionable insights from social media and influencer campaign data.

Digital Marketing:

- Assisted in developing and executing digital marketing campaigns for clients.
- Implemented social media strategies and monitored engagement metrics.
- Conducted market research and competitor analysis.

Events Social Media Coverage:

- Covered over 10 on-ground client events, including entertainment and corporate events.
- On-screen and voice-over talent for various client projects.

Writer at Prowess Kenya (Jun 2020 - May 2021):

- Wrote, edited, and published business articles for the blog.
- Conducted desktop research and interviewed business owners.

Communications Intern at ADMEDIA LTD (Jun 2019 - Jan 2020):

- Wrote press releases and proposals.
- Edited news stories and reports.
- Conceptualized content.
- Performed video editing for documentaries, corporate videos, and promotional videos.

Public Relations Intern at the Ministry of Labour and Social Protection (Jan 2019 - May 2019):

- Supported PR and communications strategies and media campaigns.
- Prepared press releases and speeches.
- Helped organize press conferences and executed digital media and content strategies.
- Scheduled, coordinated, and attended Ministry meetings and events.

Bachelor of Arts in Broadcast Journalism, Electronic Media

Daystar University

May 2015 - Dec 2019

I got a chance to attend Daystar University a prominent institution known for its commitment to excellence in communication and journalism education.

I enrolled in 2015 and successfully graduated in 2019 with a second class upper division honors, having pursued a Bachelor of Arts degree in Communications with a specialization in Broadcast Journalism.

This specialization provided me with a comprehensive curriculum that blended theoretical knowledge with practical skills necessary for success in the field of journalism, particularly in the realm of broadcasting.

Kenya Certificate of Secondary Education

Mukaa Girls Highschool

Jan 2011 - Dec 2014