Carolyne Wambui

I have 6 years of experience in the Marketing and Communications fields. Performance-driven and motivated to go above and beyond to complete assigned tasks and projects. A skilled team player who can also work independently. I'm motivated to keep learning and growing as a professional in my career field

Content Operations Specialist Jul 2020 ‐ Current Phoenix Browser-Cloudview

  App news content sourcing for the Kenyan audience and briefly for the Swahili Tanzania audience 

 Collaborated with other departments to optimize the Phoenix Browser App, i.e APK testing before release, reporting bugs, feature suggestions and copywriting.

  Researched news story information through trusted sources and verified facts before publishing on the app. 

 Creating news content on special occasions i.e Kenyan Elections and Football match reports during the 2022 World Cup etc. 

 Worked with the security operations team in China on evaluating reported news content on the app and thereafter offering guidance on the best action to take. 

 Media content sourcing and review. 

 Monitored DAU and performance data of the Kenyan market. 

 Conducting surveys and Kenyan audience analysis to develop yearly content ideas. 

 Assistant team leader 

Corporate Marketing Executive Feb 2020 ‐ Apr 2020 Bidwood Suites Hotel 

 Terminated due to COVID 

 Marketing the hotel's services to Corporates, Embassies, and Government organizations (Telesales, Digital, and Field marketing)

  Conducted internal and external meetings with prospective clients

  Responding to inquiries from Booking.com, Expedia, and travel agents. 

 Conduct market research, hotel clients' requirements, and created monthly themed strategies and campaigns in order to attract more business for the hotel.  Assisted in event planning and organization of conferences, meetings etc

  Making cold calls to new clients and follow-ups. 

 Social media management

 Ecommerce & Digital Marketing Manager Jan 2019 ‐ Jan 2020 Salute Holdings, Promotional Ltd Kenya 

 Managed the all-Social media (Facebook, Twitter, Instagram, and YouTube) pages for; Salute iWorld Sports planet Kenya Sensations Ltd Salute Holdings Select, 

 In charge of creating monthly campaigns both online and offline

  Handling Online Corporate Sales

  Tele-sales and Digital Marketing

  Responding to Website orders and any online clients

  Creating monthly calendars/reports for all the social media sites 

 Assist during the launch of new, shops, events, and during training

  Assist the team doing Jumia Sales for Salute iWorld Apple Accessories

  Send proposals to companies to collaborate with in terms of media relations, and corporate sales such as Banks, Financing Institutions, etc 

 Creating Weekly content for all social media pages 

 Customer Care Service for all the departments 

 Working with the company Sub contracted Public Relations officer on maintaining a good image and communications with other businesses and the media.

 Business Developer consultant Jul 2018 ‐ Dec 2018 Centhive Strategy (Part time) 

 Worked with a small internal staff to develop proposals for business services.

  Created presentations and new proposals for the sales team to deliver to prospective clients 

  Attended open forums to represent the company and market business services.

  Coming up with new business strategies.

  Partnered with the IT and branding team to create new services.

  Conduct market research on what small businesses look for and seek to form partnerships with them.

  Organizing small group training over the weekend. 

Marketing Executive May 2016 ‐ May 2018 Divine Schools Africa

  Lead Sales and Marketing Executive 

 In charge of Tele-sales and Digital Marketing

  Established marketing and communications strategy to present compelling and attractive messages to target audiences.

  Designed and implemented monthly strategies to market the courses.

  Writing marketing emails and proposals to high schools, corporates, churches, etc.

  Organized open days, alumni forums, corporate trainings and took part in career fairs, exhibitions and other company events. 

 Coordinated with the managerial team on coming up with a monthly budget and yearly goals. 

Achievement: Organized the Miss Lang'ata Prison Beauty Pageant 2016. Assisted in the planning of the first Latin-African Business Summit at Windsor Hotel. 

Sales representative Sep 2015 ‐ Apr 2016 Microsoft Lumia 

 For Lumia Devices in various outlets such as Safaricom Village Market and Sarit Center 

 Lumia Customer service.

 Attaché Jan 2015 ‐ May 2015 Rococo 

 Handling company internal communications 

 Project management: Assisted in the fodder harvesting Documentary filming at West Pokot for SNV, European Union, and Welt Hunger Hilfe

  Proofreading weekly Magazine, Newspaper reviews for Geothermal Development Company. 

 Client's Follow-ups

  Social Media Management

  Training on how to write press releases for partnered clients.

B.A : Communication (Public Relations, Marketing Jul 2015 Daystar University

 Kambaa Girls High School, certificate secondary 2010

 Kenya certificate primary school Nov 2006 Kagira Memorial Academy