Caleb Kabaya

I own the design process from start to finish, including, wireframing, coordinating with user research and field teams, working with the VP of product to consolidate and action feedback, and walking internal stakeholders through mockups and or/wireframes.
I run design workshops, usability tests, or working sessions with intended end-users and relevant stakeholders to flesh out the proposed user experience and features.
I interface with other team members (research, product owner, consultants) and engineering to guide the creation of the product based on the specifications.
I apply UX principles and design practice to identify key barriers and drivers of desired user behaviors.
I identify clear and measurable metrics to track the product's success, in close line with product owners and the VP of product.
I develop UI mockups and prototypes that clearly illustrate how products, sites or specific parts of digital tools function and look like.
I design assets such as UI elements and components based on evidence gathered through desk research, surveys, and product testing.

Screener Surveys
User Interview Questions & Interviews
Empathy Maps & Personas
User Stories & User Journey Maps
Problem & Hypothesis Statements
Value Proposition & Competitive Audits
How Might We, Crazy 8s & Goal Statements
User Flows & Story Boards
Information Architecture
Wireframing & Prototyping
Research Study Plan & Usability Study
Research Presentation & Report
Affinity Diagramming & Research Insights