Allan Wakori

PROFESSIONAL EXPERIENCE 

Peak & Dale Solutions – Nairobi, Kenya 

Senior Copywriter –| April 2024 – Present 

• Directed content development for the Kenya Tourism Board’s Tembea Kenya campaign, achieving 30M+ audience reach and driving a 12% increase in domestic tourism.  
• Crafted SEO-optimised destination stories for KTB’s Magical Kenya UK/US campaign, boosting brand visibility for cultural and wildlife tourism. 
• Spearheaded copy for the Women Entrepreneurship for Africa campaign, generating 1M+ reach and 1,600+ qualified applications, showcasing the ability to inspire action across diverse audiences. 
• Scripted high-impact TV and radio commercials for First Assurance Kenya and Family Bank, strengthening brand recognition and ensuring message consistency across multimedia channels. 

Africa118 Inc. – Nairobi, Kenya 

Senior Copywriter – Multi-Platform Content | Feb 2019 – Nov 2024 

• Designed and delivered the Digital Launchpad e-learning program, enabling 3,500+ SMEs to develop practical skills in digital marketing and storytelling. 
• Built a 3-month editorial training plan for Telkom Kenya’s Contact Centre, enhancing customer communication quality and aligning brand tone across teams. 
• Executed multi-channel content strategies that increased client visibility, strengthened brand positioning, and supported long-term customer retention. 

Cellulant Kenya Ltd – Nairobi, Kenya (Consultancy)

Marketing Content Writer– SEO & Content Marketing | Jan 2023 – Jun 2023

• Produced SEO-rich blog content ranking #1 on Google for “global payment processing,” resulting in a 25% surge in organic website traffic and improved lead generation. 
• Authored keyword-driven product guides ranking #1 for “Nairobi water bill payment,” boosting click-through rates and increasing conversions. 
• Adapted and localised Fintech product descriptions for 5+ African markets, enhancing cultural resonance and customer engagement across regions. 

Gientech Technology Company Ltd – Chengdu, China (Remote) 

Marketing Content Writer – E-commerce Content | Oct 2022 – Aug 2023 

• Delivered 50–100 SEO-optimised product descriptions for Alibaba Reads, generating a 50% increase in sales-qualified leads and contributing to a 15% rise in annual revenue. 
• Collaborated with cross-border teams to ensure culturally accurate localisation, boosting product appeal and international sales potential. 

Mediamax Networks Ltd – Nairobi, Kenya

Radio Presenter / Producer – Milele FM | Oct 2010 – Dec 2018 

• Hosted and produced daily radio programming, delivering engaging on-air content that built listener loyalty and expanded audience reach. 
• Collaborated with marketing teams to implement brand messaging that enhanced station identity and advertiser value. 

EDUCATION & CERTIFICATIONS 

• Diploma in Journalism – Kenafric College of Professional Studies (2006). 
• EFSET English Certificate (C1 Advanced) – 2023.