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Allan Wakori

Allan Wakori

Creative Lead | Senior Copywriter

Marketing / Advertising / Public Relations

Nairobi, Nairobi Area

Social

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Services offered

I’m a professional senior copywriter with extensive experience crafting compelling, results-driven content across advertising, digital, and brand communications.

I specialise in creating copy that resonates, engages, and converts—whether it’s for TVCs, social media campaigns, website content, or internal communications.

Services I offer:

Brand storytelling and messaging strategy

Social media content creation and calendars

Advertising copy for print, digital, and broadcast

Website, SEO, and product copywriting

Internal communications and employee engagement content

Scriptwriting for commercials, videos, and presentations

I deliver polished, strategic, and audience-focused content tailored to your brand’s voice and goals.

Let’s turn your ideas into impactful messaging.

Seo specialist
Copywriter
Advertising copywriter
Brand strategist
Scriptwriter
Content creator
Approximate rate: USD$ 150 per hour

Experience

PROFESSIONAL EXPERIENCE 

Peak & Dale Solutions – Nairobi, Kenya 

Senior Copywriter –| April 2024 – Present 

  • Directed content development for the Kenya Tourism Board’s Tembea Kenya campaign, achieving 30M+ audience reach and driving a 12% increase in domestic tourism.  
  • Crafted SEO-optimised destination stories for KTB’s Magical Kenya UK/US campaign, boosting brand visibility for cultural and wildlife tourism. 
  • Spearheaded copy for the Women Entrepreneurship for Africa campaign, generating 1M+ reach and 1,600+ qualified applications, showcasing the ability to inspire action across diverse audiences. 
  • Scripted high-impact TV and radio commercials for First Assurance Kenya and Family Bank, strengthening brand recognition and ensuring message consistency across multimedia channels. 

Africa118 Inc. – Nairobi, Kenya 

Senior Copywriter – Multi-Platform Content | Feb 2019 – Nov 2024 

  • Designed and delivered the Digital Launchpad e-learning program, enabling 3,500+ SMEs to develop practical skills in digital marketing and storytelling. 
  • Built a 3-month editorial training plan for Telkom Kenya’s Contact Centre, enhancing customer communication quality and aligning brand tone across teams. 
  • Executed multi-channel content strategies that increased client visibility, strengthened brand positioning, and supported long-term customer retention. 

Cellulant Kenya Ltd – Nairobi, Kenya (Consultancy)

Marketing Content Writer– SEO & Content Marketing | Jan 2023 – Jun 2023

  • Produced SEO-rich blog content ranking #1 on Google for “global payment processing,” resulting in a 25% surge in organic website traffic and improved lead generation. 
  • Authored keyword-driven product guides ranking #1 for “Nairobi water bill payment,” boosting click-through rates and increasing conversions. 
  • Adapted and localised Fintech product descriptions for 5+ African markets, enhancing cultural resonance and customer engagement across regions. 

Gientech Technology Company Ltd – Chengdu, China (Remote) 

Marketing Content Writer – E-commerce Content | Oct 2022 – Aug 2023 

  • Delivered 50–100 SEO-optimised product descriptions for Alibaba Reads, generating a 50% increase in sales-qualified leads and contributing to a 15% rise in annual revenue. 
  • Collaborated with cross-border teams to ensure culturally accurate localisation, boosting product appeal and international sales potential. 

Mediamax Networks Ltd – Nairobi, Kenya

Radio Presenter / Producer – Milele FM | Oct 2010 – Dec 2018 

  • Hosted and produced daily radio programming, delivering engaging on-air content that built listener loyalty and expanded audience reach. 
  • Collaborated with marketing teams to implement brand messaging that enhanced station identity and advertiser value. 

Education

EDUCATION & CERTIFICATIONS 

  • Diploma in Journalism – Kenafric College of Professional Studies (2006). 
  • EFSET English Certificate (C1 Advanced) – 2023.

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