Paul Odhiambo

4 months ago · 3 min. reading time · visibility 0 ·

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Tips for business survival looking into the future


Many business owners were caught off guard by the pandemic and everything that came with it, and some businesses were forced to close as a result. According to Yelp, permanent business closures have reached 97,966, accounting for 60 percent of all closed businesses that will not reopen. Imagine pouring so much money into a company, only to see everything slow down and eventually fail due to a virus.

It’s a new year, and no one knows what awaits them. However, as a business owner, you must plan for and strengthen your company against such issues.
Every day, new ideas are developed to make the purchasing experience easier for your clients, you run the risk of losing clients to others who will. “Innovation separates between a leader and a follower,” Steve Jobs stated. To put it another way, if you want to be a leader in your business or sector, you must innovate. This applies to marketing, product delivery, and client retention, among other things.

Because 2021 will be a different year with new problems, here are five survival suggestions for your business.

1. Remain in the minds of your customers.

Any company’s marketing strategy is critical. Businesses that survived till 2020 were those that remained in the minds of their customers. If lockdowns continue in 2021, your business may be unable to operate normally, resulting in fewer revenue. However, rather than stopping marketing, you should cut your marketing expenditure.

Marketing is the process of determining your consumers’ needs, educating them, attracting new customers, and convincing them to continue doing business with you. Although not all marketing methods will result in outright sales, if you are consistent enough, sales will ultimately occur.

In the coming years, your social media platforms should be your best pals. According to studies, “almost half of the world’s population utilizes social media.” That’s nearly 3 billion people on the planet.”

Being visible to your clients is an important part of remaining on their thoughts, and social media marketing is a marketing technique that allows you to do just that. Whether you employ influencers or paid social, you must make an effort to be in front of your clients’ minds.

2. Asset safeguarding.

Many factors can harm your assets as a business owner, causing you to lose money. It won’t be pleasant to lose your company’s assets in a court battle. Many entrepreneurs overlook this step, yet it is critical to protect your assets even if a legal action does not go your way.

Nobody starts a business thinking about the possibility of ending up in court; this is why so many people end up in trouble. In the United States, 78% of litigation defendants never expected it to happen to them. Sony lost $200 million in assets that may have been prevented if their assets had been properly protected. Interestingly, regardless of the size of your company, you can secure your assets both online and offline.

3. Hire the best people for the job.

Great employees equals great profits. If you want to give your company a competitive edge, you must hire the greatest people for the job. If you don’t have the best employees, you won’t be able to provide the finest service to your customers.

It entails not just hiring the proper people, but also training and maintaining employee satisfaction. Being understanding, maintaining a healthy work environment, and providing them a purpose that contributes to fulfillment are all part of this.

4. Budgeting and financing.

Because every organization requires money to facilitate certain aspects of its operations, your planning should include financial considerations. Budgeting is like a road plan for your business; if you don’t have one, you’re putting your company at risk.

“Businesses of all sizes should construct a budget if they don’t want to risk the financial viability of their organization,” said Riley Panko in a budgeting study. “By neglecting a budget, businesses may create extra issues for themselves,” she warned. This is due to the fact that budgeting assists small enterprises in focusing.”

Marketing, asset purchase, staff remuneration, and other aspects of your organization are all influenced by budgeting.You should plan ahead for all of your financial demands, both long and short term. This may necessitate hiring an accountant to keep track of all money coming in and out of the company.

5. Be willing to adjust to any situation.

What is your level of adaptability? Adaptability, according to Patrick J. Rottinghaus, is defined as “the ability to cope with and capitalize on change, as well as the ability to recover when unforeseen occurrences disrupt life plans.”
Nobody saw 2020 coming, but it did, and everyone was forced to “adapt or die.” The usual kind of work that we were all accustomed to came to a standstill for unknown reasons. Zoom meetings, online education, and social separation all required adaptation.

Many brick and mortar businesses whose primary service delivery was in-person were impacted by this alone.

The year 2021 is unpredictable, but your ability to adapt to any situation should be. You must be ready to dance to the tune of whatever the market throws at you and tackle it creatively, whether it’s in your service/product delivery, marketing, or communicating with your customers.

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