Content Writer - Nairobi - CareerBuddy

Description

Position Overview

We're seeking a talented Content Writer - LinkedIn, Personal Brand to craft compelling content and manage the online presence of senior executives, founders, and C-suite leaders.

This role goes beyond simple content creationâyou'll become the voice of influential business leaders, translating their expertise, insights, and vision into engaging LinkedIn posts, articles, and newsletters that build authority, drive engagement, and create meaningful business impact.

Position Type:
Remote, Full-Time/Part-time


Reports To:
Client Success Manager


Compensation:
Competitive salary based on experience

Location:
Remote (candidates from any location welcome)

What You'll Do

Content Creation & Strategy (60%)

LinkedIn Content Development

Write 4-8 LinkedIn posts per week per executive client in their authentic voice
Craft thought leadership articles (1,000-2,000 words) that establish industry authority
Develop engaging hooks and storytelling narratives that stop the scroll

Create content across formats:
text posts, carousels, polls, document posts, and video scripts
Transform complex business concepts into accessible, engaging content
Adapt writing style to match each executive's personality, tone, and industry

Newsletter Management

Write, edit, and publish weekly or bi-weekly LinkedIn newsletters
Develop newsletter themes and editorial calendars aligned with business goals
Craft compelling subject lines and preview text for maximum open rates
Analyze newsletter performance and iterate based on engagement metrics
Build subscriber growth strategies through cross-promotion and value-driven content

Long-Form Content

Ghost-write LinkedIn articles that showcase deep industry expertise
Create case studies and success stories that demonstrate leadership impact
Develop whitepapers and thought leadership pieces for executive positioning
Transform presentations, speeches, and interviews into written content

Personal Brand Management (25%)

Strategic Positioning

Conduct discovery sessions with executives to understand their expertise, goals, and voice
Develop personal brand strategies aligned with business objectives
Research industry trends, competitor positioning, and audience interests
Create content pillars and themes that reinforce brand positioning
Monitor brand reputation and recommend strategic adjustments

Engagement & Community Building

Engage with comments on behalf of executives (or draft authentic responses)
Identify and engage with relevant conversations in the executive's industry
Build relationships with other thought leaders, clients, and industry influencers
Recommend strategic connections and partnership opportunities
Monitor mentions and opportunities for executive participation

Performance Optimization

Analyze content performance metrics (impressions, engagement, shares, comments)
A/B test different content formats, hooks, and posting times
Provide monthly performance reports with insights and recommendations
Continuously refine content strategy based on what resonates with audiences
Track competitive benchmarks and industry best practices

Client Collaboration (15%)

Executive Partnership

Conduct regular intake calls to gather insights, opinions, and stories
Interview executives to extract unique perspectives and expertise
Present content calendars and obtain approval on key pieces
Provide strategic recommendations for personal brand growth
Build trust as a strategic partner, not just a content creator

Cross-Functional Coordination

Collaborate with marketing teams to align personal and corporate brand
Coordinate with PR teams on media opportunities and crisis communications
Work with design teams on visual content for LinkedIn posts
Partner with video teams to repurpose video content into written formats

Who You Are

Required Qualifications

Experience & Background

2+ years of professional writing experience (journalism, content marketing, copywriting, or ghostwriting)
Proven experience writing for LinkedIn or managing executive social media presence
Portfolio demonstrating thought leadership content and personal brand development
Experience working with senior executives, founders, or C-suite leaders preferred
Understanding of B2B marketing and executive communications

Writing Excellence

Exceptional writing skills with ability to adapt voice and tone for different personalities
Strong storytelling ability that makes complex topics engaging and accessible
Excellent grasp of grammar, punctuation, and style
Ability to write persuasively while maintaining authenticity
Experience with various content formats (posts, articles, newsletters, scripts)

LinkedIn Platform Expertise

Deep understanding of LinkedIn algorithm and best practices
Knowledge of what drives engagement on the platform
Familiarity with LinkedIn analytics and performance metrics
Understanding of LinkedIn features (articles, newsletters, polls, documents, video)
Awareness of LinkedIn trends and viral content patterns

Strategic Thinking

Ability to develop content strategies aligned with business goals
Understanding of personal branding principles and thought leadership
Analytical mindset to interpret data and optimize performance
Research skills to stay current with industry trends and topics
Business acumen to understand executive perspectives and priorities

Preferred Qualifications

Nice to Have

Experience in specific industries:
Technology/SaaS, Professional Services, Healthcare, Finance, E-commerce
Background in journalism or editorial roles
Experience with newsletter platforms (LinkedIn, Substack, beehiiv)
Understanding of SEO and content distribution strategies
Multilingual capabilities (especially for EU and Middle East clients)
Experience with content management systems and scheduling tools
Graphic design skills (Canva, Adobe Creative Suite)
Video editing or podcast production experience

Personal Attributes

Essential Qualities

Voice Chameleon:
Ability to authentically capture different voices and personalities

Curiosity:
Genuine interest in learning about various industries and business topics

Discretion:
Absolute confidentiality and professional integrity when working with executives

Self-Motivated:
Ability to work independently with minimal supervision

Deadline-Driven:
Strong time management and ability to handle multiple clients simultaneously

Detail-Oriented:
Meticulous attention to accuracy, consistency, and quality

Collaborative:
Excellent communication skills and ability to build trust with high-level professionals

Adaptable:
Comfortable with feedback and willing to iterate until content is perfect

Business-Minded:
Understanding of how content ties to business outcomes and ROI

Key Performance Indicators (KPIs)

Content Quality & Output

20-40 LinkedIn posts per week across all clients
2-4 long-form articles per month
100% on-time content delivery
95%+ first-draft approval rate
Zero brand voice consistency issues

Engagement Performance

Average engagement rate of 3-5%+ per post
30%+ increase in profile impressions quarter-over-quarter
20%+ increase in followers quarter-over-quarter
Newsletter subscriber growth of 15%+ per quarter
5+ high-engagement pieces (1,000+ likes) per client per quarter

Client Satisfaction

Client satisfaction score of 4.5+/5.0
90%+ client retention rate
Positive testimonials and referrals
Zero escalations or service issues
Proactive strategic recommendations implemented by clients

Professional Development

Continuous learning and skill development
Knowledge sharing with team
Process improvements contributed
Industry expertise deepening

What We Offer

Professional Development

Comprehensive training in executive ghostwriting and personal branding
Access to courses, workshops, and certifications
Mentorship from experienced ghostwriters and brand strategists
Opportunities to work with diverse industries and executive personalities

Career growth path:
Senior Ghostwriter â Lead Ghostwriter â Strategy Director

Work Environment

100% remote work with flexible hours
Autonomy and trust to manage your schedule
Collaborative team culture with regular knowledge sharing
Modern tools and technology stack
Supportive management focused on your success

Compensation & Benefits

Competitive salary based on experience and portfolio
Performance bonuses tied to client satisfaction and retention
Health and wellness benefits (details based on location)
Paid time off and holidays
Professional development budget
Home office setup support

Growth Opportunities

Expand client portfolio as you demonstrate excellence
Specialize in specific industries or executive types
Lead strategic initiatives and thought leadership projects
Mentor and train junior team members
Participate in business development and client pitches
Potential to build and manage your own team

Our Ideal Candidate

You're The Perfect Fit If You

â… Love the craft of writing and get energized by creating compelling content

â… Are fascinated by business leaders and enjoy learning about different industries

â… Understand LinkedIn not just as a platform, but as a personal branding engine

â… Can disappear into someone else's voice while making it sound natural and authentic

Â… Think Strategically About How Content Drives Business Outcomes

â… Are self-directed and don't need hand-holding to produce excellent work

â… Handle feedback gracefully and iterate until it's perfect

â… Respect confidentiality and understand the weight of representing executives

â… Are intellectually curious and constantly reading, learning, and growing

â… Want to make an impact on the personal brands of influential leaders

You're NOT The Right Fit If You

â Just want to "write posts" without understanding strategy

â Can't adapt your writing style to different voices and personalities

â Need constant direction and can't work independently

â Don't care about business outcomes, just word count

â Are resistant to feedback or defensive about edits

â Don't respect confidentiality or professional boundaries

â Want a 9-to-5 job with no ownership or accountability

â Aren't genuinely interested in business, leadership, and thought leadership
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