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    • Digital Marketing Executive - Nairobi County - M-PAYA Energy

    M-PAYA Energy
    M-PAYA Energy Nairobi County

    2 months ago

    Description

    Job Vacancy

    Marketing Executive-Digital

    About the role,

    The Marketing Executive-Digital is responsible for driving M-PAYA Energy's digital presence and brand visibility.

    The role combines creativity, storytelling, and data-driven strategy to engage audiences, generate leads, and build a thriving online community. It covers content creation, campaign execution, social media management and SEO/SEM, ensuring all digital initiatives align with business objectives and deliver measurable results.

    Who are we searching for?

    ·      You thrive on data-driven decision-making, tracking performance metrics and adapting strategies based on audience insights.

    ·      You know how to craft compelling captions and brand messaging that resonates.

    ·      You're up to date with social media trends, platform algorithms, and engagement tactics and you're not afraid to experiment with new formats.

    ·      You have strong content creation skills, from designing eye-catching graphics to editing short-form videos that stop the scroll.

    ·      You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with our brand.

    Duties

    ·      Develop and execute social media strategies to boost brand awareness, engagement, and customer retention.

    ·      Manage and maintain our client's presence across the brand's social media platforms.

    ·      Plan, schedule, and publish content, ensuring brand consistency across all platforms.

    ·      Track, analyze, and interpret performance metrics, adjusting initiatives based on trends and audience behavior.

    ·      Create engaging multimedia content, including graphics, short-form videos, and written posts, that align with current social trends.

    ·      Engage with the online community, responding to comments, messages, and user-generated content.

    ·      Collaborate with influencers and brand ambassadors, helping to expand reach and visibility.

    ·      Develop and oversee social media campaigns, competitions, and collaborations, measuring their success and driving growth.

    ·      Work cross-functionally with other teams to align social media efforts with broader marketing goals.

    To be considered, you should have

    ·      Proven experience managing and growing brand social media accounts.

    ·      A strong understanding of platform algorithms, trends, and engagement strategies.

    ·      Proficiency in graphic design and video editing tools like Canva, Cap Cut, and Adobe Suite

    ·      Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.

    ·      Strong analytical skills, with experience using social media analytics tools to track performance.

    ·      The ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.

    Qualifications and skills.

    ·      Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.

    ·      Professional certifications in Digital Marketing, SEO/SEM, or Social Media Management (e.g., Google Ads, Meta Blueprint, HubSpot) are an added advantage.

    ·      Minimum 2 years of proven experience in digital marketing, social media management, or content creation.

    ·      Demonstrated success in managing and growing brand social media accounts.

    ·      Experience in running paid campaigns (Google Ads, Meta Ads) and tracking ROI.

    ·      Prior exposure to influencer collaborations and online community engagement.

    ·      Strong analytical mindset with data-driven decision-making.

    ·      Creative thinker who stays updated on social media trends, algorithms, and engagement tactics.

    ·      Ability to manage multiple projects independently in a fast-paced environment.

    ·      Strong organizational and time management skills.

    ·      Collaborative team player with good communication skills.

    All qualified candidates are encouraged to send their cv's to - with the role as the subject matter. All applications should be sent on or before 17
    th
    November 2025.

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