GTM Marketing Strategist - Chemundu ward

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone. · Our client is launching a brand-new B2C ap ...

Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is launching a brand-new B2C app within the music and entertainment space and is seeking a strategic marketing leader to build and scale its entire go-to-market function from the ground up.

Operating in a startup environment, they are focused on building strong positioning, driving user acquisition, and establishing brand recognition across both digital and real-world channels.

This role will play a foundational part in shaping how the product enters the market and scales within the music and live entertainment ecosystem.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The GTM Marketing Strategist will own the full go-to-market strategy for a brand-new product launch, developing a comprehensive marketing plan, identifying the right channels and tactics, and driving execution across digital and real-world initiatives.

This is a strategy-first role that begins hands-on, building systems, launching campaigns, and setting up infrastructure, before evolving into strategic leadership and team oversight as traction grows.

Key Responsibilities

Go-to-Market Strategy & Positioning

Develop and own the full go-to-market strategy for a brand-new B2C app, including channel selection, positioning, messaging, and growth tactics.

Identify and test marketing channels beyond traditional paid advertising, bringing creative and unconventional approaches to user acquisition.
Work across current live channels (TikTok, Reddit, and Meta) while expanding beyond them.
Create creative concepts and campaign angles for execution by the design and content teams.
Direct the creative vision and ensure brand consistency across initiatives.

Campaign Execution & Optimization

Be hands-on in execution during the initial phase, setting up campaigns, channels, and workflows.
Establish KPIs and track campaign performance.
Own reporting and analytics end-to-end.

Design and run A/B tests on ad creatives, landing pages, and campaign messaging to optimize conversion rates, engagement, and ROI.

Use data to continuously iterate and refine strategy.

Team Management & Scaling

Manage and coordinate a small team consisting of a graphic designer, content creator (video/social media), and marketing assistant.
Hire and onboard additional team members as workload grows.
Transition from hands-on execution to strategic leadership and oversight as the team scales.

Budget & Growth Management

Manage a monthly marketing budget of approximately $5,000, allocating spend strategically across channels.
Drive user acquisition as the primary success metric, including app signups and engagement.
Build a scalable user acquisition engine to support long-term growth.

Real-World Marketing & Industry Presence

Develop a real-world marketing presence at concert venues, live events, and within the music industry ecosystem.
Build relationships with booking managers, venue operators, and entertainment gatekeepers.
Strengthen brand awareness and market recognition within the music and entertainment community through digital and in-person initiatives.

Qualifications

Experience

3+ years of marketing experience with demonstrated success developing and executing a full go-to-market strategy for a startup or early-stage product.

Proven experience designing and analyzing A/B tests to optimize campaign performance.
Experience managing or coordinating cross-functional creative teams (designers, content creators, etc.).
DTC marketing experience within entertainment or music is a nice-to-have.

Skills

Strong strategic and holistic marketing mindset beyond single-channel execution.
Strong analytical capabilities with hands-on experience in reporting, analytics tools, and data-driven decision-making.
Ability to operate in ambiguity and build marketing infrastructure from scratch.
Proficiency in leveraging AI tools for content creation, research, and workflow optimization.
Excellent communication skills with the ability to present strategies and results to leadership.
Self-starter mentality with the ability to operate independently in a fast-paced startup environment.

What Success Looks Like

A clear, executable GTM roadmap delivered within the first 30–60 days.
A scalable user acquisition engine.
Improved brand recognition in relevant music venues and events.
A strong reporting framework with actionable insights.
A marketing function built and ready to scale with the business.

Opportunity

This is a high-impact opportunity to architect and scale the full go-to-market strategy for a new product from launch through growth.

The selected candidate will gain direct ownership over positioning, acquisition, budget allocation, and team development while working closely with leadership in a fast-moving startup environment.

The role offers significant autonomy, strategic influence, and the ability to build a marketing function from the ground up within the music and entertainment space.

Application Process

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets