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    • Samaking: Marketing Intern - Nairobi - Delta40 Studio

    Delta40 Studio
    Delta40 Studio Nairobi

    1 month ago

    Internship
    Description

    About Samaking

    Samaking is transforming Africa's fish industry by sourcing high-quality fish directly from farmers and fisherfolk, and distributing it through both retail and B2B channels. Our mission is to make fish the number one protein choice across Africa while improving livelihoods across the fish value chain.

    Position Overview

    We're looking for a Growth-driven Marketing Intern who's hungry to learn, execute, and drive measurable results. This isn't a "support" role. You'll be testing, optimizing, and building systems that fuel Samaking's customer acquisition, retention, and brand growth—online and in the field.

    You'll also lead content creation that supports growth goals, and build out structured community systems that improve customer engagement and loyalty.

    Key Responsibilities

    1. Growth Marketing & Funnel Optimization (Core Focus)

    • Run and optimize paid campaigns across Meta, TikTok, and Google Ads—manage budget pacing, A/B tests, and reporting.
    • Track key metrics (CPL, CAC, ROAS, retention) and propose tactical experiments weekly.
    • Support growth loops: referral programs, group buys, WhatsApp-driven campaigns, shop-based activations.
    • Collaborate with field, ops, and product teams to run full-funnel experiments (top to bottom).
    • Maintain dashboards for campaign tracking and growth KPIs.

    2. Content Creation for Acquisition & Engagement

    • Plan and produce content that supports acquisition: short videos, testimonials, field stories, promo clips.
    • Own filming, editing, and publishing across platforms (Instagram, WhatsApp Channels, TikTok, etc.).
    • Create reusable content libraries for performance creatives, field enablement, and brand building.
    • Align content with growth objectives—CTR improvement, landing page conversion, product education, etc.

    3. Community Design & Systems

    • Build community management playbooks: tone, frequency, rules, escalation flows, engagement calendars.
    • Set up message templates, FAQs, and best-practice kits for our customer care and shop engagement teams.
    • Support small-scale loyalty programs, ambassador trials, and referral workflows.
    • Track group health and engagement metrics (activity, churn, conversion triggers).

    What We're Looking For

    • Final-year student or recent graduate in Marketing, Business, Communication, or similar.
    • Deep curiosity about growth—performance marketing, funnel thinking, conversion strategy.
    • Skilled with content tools (CapCut, VN, InShot) and familiar with Meta/TikTok ad platforms (or willing to learn fast).
    • Strong analytical instincts—you don't just post, you test.
    • Clear communicator with a sharp eye for community building and storytelling.
    • Bonus: You've run a campaign, managed a social page, or built something from scratch—even small.

    What We Offer

    • Real ownership: You'll run campaigns, ship content, and track live metrics.
    • Direct access to the leadership team and fast decision cycles.
    • Field exposure and real customer insights—not just desk work.
    • High learning velocity and potential for full-time employment post-internship.
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