Growth Marketing Manager - Nairobi

Job summary

Moringa School is seeking a dynamic Growth Marketing Manager to lead strategy and execution for our Corporate Training and Working Professionals programs.

Responsibilities

• Develop, own, and execute the growth strategy for Corporate Training and Working Professionals, aligned to quarterly and annual revenue targets.
• Develop business cases for new initiatives (e.g., AI upskilling, emerging tech programs) and recommend data-driven resource allocation.
• Own and manage marketing budgets, ensuring spend is optimized across high-performing channels, ensuring ROI and cost efficiency
• Translate in-depth research on industry trends, competitor positioning, and skill demand shifts into actionable insights
• Apply data-driven segmentation to refine buyer personas (e.g, HR Directors, CIOs, L&D Managers, and working professionals), for campaign personalization.
• Map customer journeys and gather insights through surveys, interviews, and feedback loops to tailor acquisition and retention strategies.
• Design, lead, and oversee GTM strategies for new and existing programs, covering positioning, pricing, targeting, and messaging.
• Own end-to-end digital campaigns across Google Ads, LinkedIn, Meta, SEO, and Email.
• Run Account-Based Marketing (ABM) for enterprise clients with tailored content and campaigns to influence high-value deals.
• Build conversions-focused assets (pitch decks, one-pagers, case studies, ROI calculators).
• Ensure the Sales team is trained and equipped on messaging, differentiation, and objection handling.
• Collaborate on proposals and RFP content for corporate clients to support revenue generation.
• Track MQL-to-SQL conversion rates and improve CRM handoffs between Marketing and Sales.
• Build a growth-oriented content strategy that reinforces Moringa as a leader in corporate learning and AI-driven workforce transformation.
• Partner with PMM to ensure creation and implementation of a content calendar featuring whitepapers, blogs, executive thought leadership, and client success stories that reflect the core position of the organization.
• Oversee creation of scalable multi-format content (articles, infographics, video testimonials).
• Partner with Customer Success on feedback loops, NPS, and client engagement campaigns to increase retention and repeat purchases
• Develop strategies for renewals, cross-sell, and upsell with corporate clients to expand account value
• Create client advocacy programs, alumni success stories, and referral campaigns that turn satisfied customers into growth channels
• Position Moringa as a strategic partner for corporates navigating the future of AI and tech talent through multi-channel campaigns
• Represent Moringa in industry forums, conferences, and digital communities.
• Develop case studies, alumni stories, and PR campaigns to strengthen brand credibility.
• Act as the bridge between marketing, product, corporate training, and operations to ensure the embedment of growth strategies in aligned efforts.
• Influence leadership decisions through presenting growth insights, campaign performance, and market opportunities.
• Manage external vendors, agencies, and contractors to deliver high-quality outputs.
• Mentor junior marketers and contribute to a culture of continuous learning and testing within the team.

Job description