Yukeh Mannasseh

I am a highly dependable Creative Marketing Manager with over 13 years of experience in developing & implementing marketing campaigns, projects, and strategies, in highly demanding businesses in East Africa. I have successfully discharged briefs across the region from Djibouti/ Somaliland with SBI Coca-Cola, Tanzania with Sumaria Group FMCG, Rwanda with the leading Bank of Kigali. Back in Kenya, I have also had a successful 5 years managing brands for Bidco Africa, Menengai Oil Refineries, and Aquamist Water.

Highlights which I believe bring a lot of relevance to this role.

1. Successfully led the rebranding and repositioning of Bank of Kigali to align with its growth strategy to attract BOP customers. (Brand development and communication strategy, Media Planning& Buying, Growth strategy, Customer service charter, Department SOPs)
2. 5 years of Category Marketing leadership for 10 Edible brands at Bidco Africa. (Brand management, packaging, and label designs including cost impact analysis, Sales, Trade Marketing, Channel Strategies/ plans, Channel Partner cultivation, and Product training)
3. 2 years Heading Marketing for Smart Brands- handling Santa Lucia spaghetti, Petfood Pedigree, and Whiskas, American Garden, Himalaya, and Lotte. (RTM strategies for Lotte, Channel strategy for Pedigree & Whiskas, Channel partner cultivation and Shopper marketing for American Garden, InMarket Sales planning for Himalaya, Lotte, Santa Lucia, and American garden)
4. 2 years at Menengai Oil- RAI Group- (InMarket Sales planning, brand communications, trade marketing, NPD, RTM for new Toilet soap range, Channel strategy for Aquamist and Frutz Juice)
5. I have a leadership and mentoring track record throughout my career having mentored 5 people who have been successful in their careers to date. My smallest team has been 4 at Bank of Kigali and my largest team -is 154 at Menengai. 

BBA in Marketing - University of Georgia Tbilisi

ICM - Diploma in Marketing Management