
Willie Kamawe
Marketing / Advertising / Public Relations
About Willie Kamawe:
Passionate communications professional skilled in crafting compelling narratives for corporate expansion. I thrive on translating complex ideas into engaging content that resonates. Let's collaborate to amplify your brand's voice and impact.
Experience
Jul 2020 — Present | Founder & Consultant (Shujaa Fitness - Nairobi, Kenya)
• Pioneered the development and promotion of fitness brand and products, driving successful sales via Instagram, Facebook, and TikTok.
• Crafted a variety of social media captions for varying audiences on different platforms.
• Independently authored an instructive health and fitness eBook tailored for social media audience.
• Produced, recorded, and marketed a widely accessible fitness podcast across various streaming platforms.
• Utilized cloud computing and email correspondence to meticulously craft and administer personalized workout regimens for virtual clients.
Jan 2019 — Present | Operations Manager (Gerar Water - Nairobi, Kenya)
• Directed the planning and execution of content, successfully building the brand's social media footprint.
• Spearheaded the writing of captions for all social media posts.
• Efficiently communicated with diverse stakeholders through phone and email interactions, effectively representing the company's interests.
• Engaged with over 80% of the client base, delivering exceptional customer service and strengthening client relationships.
• Championed the conception and launch of bottled water products, driving sales growth.
• Established and enforced production and operational standards to optimize water purification and packaging.
Nov 2016 — May 2018 | Project Assistant (Machobear Studios Inc. - Vancouver, Canada)
• Championed seamless communication between software development and project management teams, ensuring alignment and efficient progress.
• Utilized email and online chats to streamline the coordination of weekly team deliverables.
• Crafted more than half of the learning materials for new hires, catering to diverse backgrounds and accelerating their integration.
• Orchestrated the onboarding process for the core development team, ensuring a smooth transition and rapid integration.
• Led the migration of sensitive real estate stakeholder records for integration into SaaS platform.
• Drove the establishment of the firm's influential social media presence as a team leader.
• Collaborated with a creative team to formulate and execute impactful social media strategies, effectively amplifying the company's market reach.
Jan 2016 — Oct 2016 | Research Analyst (Machobear Studios Inc. - Vancouver, Canada)
• Conducted comprehensive research and analysis of local real estate data, contributing crucial insights into the product's market viability and launch.
• Played a key role in developing over 50% of marketing research and business presentations.
• Proactively identified and leveraged local and global industry trends to uncover strategic business prospects for the company's SaaS product.
• Delivered daily research findings directly to the managerial team, fostering informed decision-making.
Education
May 2014 — Oct 2016 | Bachelor’s Degree (Simon Fraser University - Burnanby, Canada)
• Awarded a Bachelor of Arts in Communication with a Minor in Business Administration upon graduation.
• Distinguished placement on the Dean's Honor Roll for the Spring (2016) semester.
Apr 2012 — Apr 2014 | Undergraduate Credits (Columbia College - Vancouver, Canada)
• Fulfilled prerequisite credits for enrollment at Simon Fraser University in Burnaby, BC.
• Earned Honor Roll certificates for exceptional performance in the Summer (2012), Fall (2012), and Winter (2013) semesters.
• Awarded an Academic Scholarship for outstanding achievement in the Fall (2012) semester.
• Engaged as an active member of the college Entrepreneur Club, fostering entrepreneurial skills and collaboration.
Jan 2010 — Nov 2011 | International Baccalaureate Diploma (St. Mary’s School - Nairobi, Kenya)
• Attained top-ranking status within the diploma program upon graduation.
• Acquired a comprehensive education encompassing science, art, business, and ongoing rigorous project evaluation.
• Engaged in regular philanthropic activities through the CAS program.
• Initiated and led the Creative Design Club, fostering school talent and enhancing the value of school events.
• Appointed as a school captain to effectively address administrative and student body matters.
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