Waithera Mwangi

 I've immersed myself in the role of a dedicated digital content specialist. This journey has allowed me to expertly optimize online engagement and drive audience growth, showcasing my proficiency in creating meaningful connections in the digital landscape.

In my current position at Acorn Holdings Limited, I take charge of managing digital platforms, collaborating seamlessly with program, MEAL, and advocacy teams. This collaborative effort ensures that compelling content is effectively created and disseminated across various web and social media channels. My strategic initiatives have not only enhanced user experiences through improved usability and design but have also translated into higher conversion rates on platforms like Cohere and Reframe websites.

During my tenure with ScooperEg-سكوبرمصر, I honed my skills in marketing campaign development, content creation, and event planning. My strong analytical capabilities allowed me to adeptly assess marketing performance data and make necessary adjustments, aligning our strategies with overarching business objectives. Additionally, I forged valuable relationships with local partners, influencers, and media outlets, leading to heightened brand visibility

My BA in Journalism program provided me with essential skills for news writing, reporting, and editing, ensuring I adhere to journalistic standards. I adapted my storytelling across media platforms like print, broadcast, and online.

Ethics and media law were emphasized, teaching me responsible reporting and legal considerations. I excelled in sourcing credible information, verifying facts, and conducting insightful interviews.

Proficiency in digital tools, content management, and social media became second nature, enabling effective audience engagement. Specializations, like investigative journalism, deepened my expertise.

Internships gave me practical experience in news organizations, helping build a strong portfolio. I developed critical thinking, diverse communication skills, and a broad understanding of the media industry's impact.

With my BA in Journalism, I'm well-prepared for roles in print, broadcast, online media, writing, editing, public relations, or communications, making me a responsible contributor to public information.