Vanessa Gathigia

Experienced and driven marketing/sales professional with a proven track record of exceeding goals, increasing sales volume and company brand presence. Adept at creatingand implementing client-centered, successful campaigns, aimed at improving brand awareness and business opportunities. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Results driven individual with a niche for increasing company’s revenue streams and developing long lasting and effective client relationships. I have amassed relevant sales and marketing experience having worked at a leading e- commerce retailer Jumia Kenya,vest taxi hailing company little cab and a Micro-finance WananchiSacco.

• Corporate Sales Specialist | Little App
• Successfully exceeded sales projection for Q1 year 2023, 115%.
• Recognized as “Best sales expert” for closingtier 1 clients with an estimated revenueof Ksh.2M per month
• Used excellentclient relationships to generatereferral sales, accounting for 5% sales growth for year 2022.
• Commendedby manager for supporting strategic planning through insightful sales reports.

• Offline Sales-Operations Manager| Jumia Kenya
• Increased the number of sales consultants by 40% each year.
• Reducedthe marketing spend by 30% by innovating effective low-cost marketing initiatives
• Collectedand shared market projections that aided team in developing a 3-year sales strategy.

• Offline sales telemarketer | Jumia Kenya
• Improved efficiency of lead conversion rate 76% by utilizing excellent prospect qualification, relations management and needsanalysis abilities to generate more quality leads.
• Repeatedly ranked in the top 3 out of 15 staff in quarterly customer surveys. Performance indicators includedvolume, customer satisfaction and speed.
• Trained3 sales staff facilitating them to smoothly transition and adapt to company culture.

• Bachelor’s degree in Applied Communication, Multimedia University, Second class upper division,2014 -2018.
• Kenya Certificate of Secondary Education (KCSE), St Francis Girls Mangu, B+,2010-2013
• Kenya Certificate of Primary Education (KCPE), WambuguNyamu Academy,378, 2002-2009