Terry Njuguna

Hey there! 👋 I'm Terry, a passionate Social Media Manager with over 3 years of hands-on experience in the dynamic world of online engagement.

My journey in the realm of social media has been nothing short of thrilling. Over the years, I've immersed myself in the art of crafting compelling narratives that resonate with diverse audiences. From developing strategic plans to curating eye-catching content, I've successfully helped businesses build and strengthen their brand identities across various platforms.

What sets me apart is my keen eye for trends and a commitment to staying ahead of the curve. I don't just manage social media; I shape digital experiences that captivate and leave a lasting impression. Analytics are my compass, guiding me to refine strategies, measure success, and deliver optimal results for my clients.

But it's not all about numbers and algorithms for me. I believe in the power of authenticity and genuine connections. In the vast digital landscape, I strive to create online experiences that go beyond the screen, fostering meaningful relationships with followers and customers.

Whether you're a startup looking to make waves or an established brand aiming for a digital refresh, I'm here to elevate your social media presence. Let's embark on this exciting journey together, where creativity meets strategy, and success is measured not just in metrics but in the connections we build. Ready to take your social media game to the next level? Let's connect!

Aug 2023 - Present BigLittle Advertising Agency - Social Media Manager & Content Marketer -Set and implement social media and communication campaigns to align with marketing strategies. 

-Provide engaging copy, image and video content for social media accounts for clients.

-Coordinate with Marketing, PR, and Communication teams to ensure brand consistency.

-Boosting clients’ brand recognition by developing new ideas and content marketing strategies. 

-Engage with followers, respond to comments and messages, and foster an active online community. 

-Conducted competitor analysis to identify opportunities and areas for improvement. 

Nov 2022 - June 2023 Focus 4ward Digital Marketing Agency - Social media manager

-Develop and execute comprehensive social media strategies for clients across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. 

-Create and curate compelling content, including text, images, videos, and infographics, to resonate with the target audience and align with the brand's voice and identity.

-Assisted in the development of paid advertising campaigns on social media platforms and sentiment, to drive data-driven decision-making and continuous improvement.

Oct 2020 - Oct 2022 Swivel Marketing Agency- Brand Manager 

-Managed accounts for various clients from diverse industries, including retail, hospitality, and technology. 

-Collaborated with the marketing team to design organic and paid media campaigns resulting in a 16% increase in sales. 

-Streamlined reporting of social media KPIs for each channel, including engagement, follower leads, and ROI. 

-Tracked social media performance to identify high-performing and low-performing content and made suggestions for improvements.

Bachelor of Commerce (Marketing) 

Institution: Kenyatta University 

Year of Graduation: 2020 

RELEVANT CERTIFICATIONS: 

Social Media Marketing 

Digital Marketing 

Inbound Marketing'