Terry Mbugua

I am a results-driven communications professional with 7 years of experience as an exceptional writer and journalist in both TV and print. My experience includes story-telling, project management, digital journalism, corporate communications, community management and engagement and social media management. I love telling compelling African stories from a grassroots level for global audiences. I am seeking to contribute my skills to organisations that provoke change through policy and advocacy

June 2023-Present
Freelance Writer

International Association of Professional Writers and Editors

• Key topics of interest include societal issues, politics, business, culture, cinema and music

August 2021- Present
Freelance Content Writer and Developer

• Research, write, and edit various types of content, including blog posts, articles, website copy, social media content, case studies, and more.
• Collaborate with clients to develop content strategies, editorial calendars, and content plans that align with their goals. This includes sharing content on social media platforms and engage in online communities to increase its reach and visibility.

Achievements

• Through Crevit Mullier, I self-published a written opinion piece called Social Segregation, Subtle Racism & Socio-Economic Dynamics Between The African and Asian Communities in Kenya:
  A brief study into the subtle racism between the African and Asian communities in Kenya, where it started, where we are now. It is through this article that I hope to provoke a sustainable solution to this complex issue, moving forward.

Oct 2015- Aug 2021
China Global Television Network - Africa
Business Journalist

• Scriptwriter, voice and edit news stories from the wires e.g. Reuters and AP News
• Pitch, plan and execute relevant story ideas for our daily news bulletin, Global Business Africa
• Field reporting
• Support the coordination and communication between international correspondents and local reporters
• Script-writing for commercials, mini-films and documentaries.
• Editing news packages using Final Cut Pro, Adobe Premier and our in-house software, Nova
• Conduct research on compelling African content focussing on business, politics and societal issues
• Managing the workflow of content creation, working with various creative teams on asset development as well as sourcing, drafting, and publishing content.
• Provide technical support during breaking news stories
• Conduct interviews with high profile guests and maintain a list of reliable stakeholders and contributors
• Build and maintain positive relationships with external journalists and media outlets 
• Planned travel logistics as well as budget information during execution of field work
• Planned and coordinated various government initiatives for our target audiences including the launch of the SGR Nairobi-Naivasha Route and the revamping of the Kisumu Lake Port. 
• Handled crisis communications in terms of breaking news, managed the firm's response and ensured timely and accurate communication to mitigate potential damage. 
• Keep track of media coverage, public perception, and communication trends to assess the effectiveness of communication strategies and make necessary adjustments.

Mar 2015- Sept 2015
Africa Platform
Administrator
Africa Platform is a civil society based in Nairobi, Kenya

• I managed and wrote for their online blog that focused on the implementation of the Sustainable Development Goals and Millennium Development Goals
• Networked on behalf of the company with an aim to bring like-minded Civil Societies and NGO's together to raise funds
• Planned out the company's yearly schedule and organised meetings with other civil societies across Africa  

Nov 2014 - Feb 2015
Nu Vision - Prestige Magazine
Interning Writer

• Writer and content creator for Prestige Magazine which is a lifestyle magazine

Oct 2014 - Nov 2014 
Destination Magazine
Interning Editor

• Assist the editor in proofreading, approving articles and writing content
• Conduct interviews and write profiles for the monthly features
• Keep tabs on the latest trends and fashion of the month
• Conduct research on the people featured on the cover and propose ideas on who to feature in the next issue 

Sept 2013 - Sept 2014
Post-graduate Certificate in Broadcast Journalism
University of Sheffield
My main concentration was news gathering and presenting through radio and television. I also filmed and edited news pieces using Final Cut Pro. I produced news bulletins on the radio by the hour and also scripted news bulletins using Burli. It was here I gained skills in media law, ethics and regulation and gained knowledge in story-telling and narrative journalism. 

Sept 2010 - July 2013
Bachelor of Arts in Business Management and Media, Communications and Culture
Keele University
Grade: Second Upper (2:1)
I graduated with a distinction and was briefly a DJ and radio presenter for the school radio, KUBE from January 2010 to March 2010
Dissertation: A Critical Discussion on Adrono and Horkheimer's View of Mass Culture with Respect to Globalised Music As A Threat to Authenticity, Using Hip Hop as a Case Study

Sept 2009-June 2010
Foundation Year Certificate
Brookhouse International School

Feb 2005 - Oct 2008
KenyaCertificate of Secondary Education
St. Hannah's Secondary School 
Grade: C (Plain)