Sue Barasa

Resourceful and industrious professional, with over 7 years of diverse experience in Administation, communications and marketing capacity. I have demonstrated the ability to conceptualize, build, and implement strategies to meet organizational communication goals. I am highly skilled in creating and implementing successful marketing and communications programs demonstrated the ability to translate marketing ideas and design sales concepts, and hands-on experience in ensuring the articulation of the company’s image and position as instructed. I also have an extensive background in building and maintaining solid working relationships with clients to develop, coordinate, and direct strategic communication, designed to meet set goals. A creative problem solver who possesses versatile copywriting skills, aimed at working across multiple communication channels. Focused on providing clients with information to meet their advertising campaigning requirements by ensuring that their requirements are understood properly. Bringing the ability to develop and implement strategic communication programs to facilitate the marketing of the core objectives of the company.

Coordinate communication Initiatives and processes by building and maintaining the Daily Nation brand.  Coordinate the writing, proofreading, editing, and compilation of materials for Daily Nation Newspaper, Business Daily Newspaper, East African Newspaper, and Rwanda Today Newspaper.  Plan, initiate and implement advertising strategies.  Monitor day-to-day operations of an advertising campaign.  Plan, initiate, and execute media plans.  Communicate with clients regarding the advertising campaign.  Interact and coordinate with clients and creative heads in developing an advertising campaign.  Execute advertising campaign within the clients’ budget limits.  Build customer relationships.  Create a brand image for clients’ products or services.  Monitoring work progress and keeping in contact with clients at all stages.  Coordinate documentation and publication of work processes.

Master of Arts in Communication Studies

Bachelors in International Business Administration