About Scolastica Nyatetu Gitonga:
Sales Executive with four years’ experience and digital marketer with one year experience in the B2B and B2C industry. I’m passionate about Sales, Marketing and Social Media Marketing, offering tangible results in line with client expectations.
Experience
DIGITAL MARKETER / SALES EXECUTIVE
SELECTIVE OUTSOURCING SOLUTIONS- 01/2022- 12/2022
Created effective content designs through canva platform, poster and video ad creation, generating effective outreach campaigns.
Implemented and optimized Facebook Ad Campaigns, Google Ads, Instagram, Twitter and Tik Tok marketing platforms, through content marketing resulting in 70% conversion rates and generate 30% revenue growth in sales.
Achieved 60% of user engagement through social media marketing platforms and direct selling in B2B industry.
Implemented SEO to create traffic by generating relevant content on the company website.
Used Pipedrive CRM to manage client relationships and manage customers efficiently.
Supervise team members and work as team player to help expand marketing channels and ensure proper implementation and completion of projects.
SALES AND MARKETING EXECUTIVE
USER EXPERIENCE TECHNOLOGY- 03/2020 - 12/2021
Outsell Safaricom key revenue IOT products to SMEs and Corporate clients, attaining 70% increase in lead closure in 2021.
Achieved an average of 60% of lead closure from cold calls, email marketing and direct selling.
Provide outstanding customer service, receiving 80% positive customer service feedback surveys.
Diligently create, update & maintain database prospects, leads and customers in the organizations SME CRM software.
SALES AND MARKETING EXECUTIVE MASABA SERVICES • 05/2019-03/2020
Upsell and cross sell, IOT products and services, meeting high target sales on a quarterly basis.
Achieved lead closure through effective cold calling, email marketing and field sales.
Reduced customer retention by 30% through consistent after sales services and relationship management.
Worked well with coworkers and independently, to share input and effective sales strategies that increased revenue growth by 70% for the company.
Key Achievement; Top sales person of the year 2020.
CUSTOMER SERVICE REPRESENTATIVE GOODLIFE PHARMACY - 12/2018 - 05/2019
Daily maintenance of pharmaceutical products ,attending to M-pesa clients and customer service inquiries
Managing cash, credit and debit exchanges with POS system
Maintain cashbook and daily banking transactions
ACCOUNT MANAGER / ONLINE MARKETER BLUE WATERS RESORTS - 11/2018 - 05/2019
Market the resort to potential clients via social media and networking
Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and forecasts different seasons. Tracking trends and monitoring competition.
ACCREDITATION OFFICER
UNITED NATION DEVELOPMENT PROGRAMME - 08/2016
Ensuring compliance procedures, systems and controls are up to standard/working
Principal point of contact for any government or regulatory procedures for access to grounds
Scan all access cards to verify identity and affiliation of everyone entering the site
Control access to facility through admittance process and issuance of cards
ADMINISTRATIVE / OFFICE ASSISTANT) - INTERN
MINISTRY OF FOREIGN AFFAIRS AND INTERNATIONAL TRADE - 02/2016 - 08/2016
Served as focal point of contact to office of European and Commonwealth Directorate in aspects of office management
Trusted to amend and analyze directorate drafts and memos Scheduled and coordinated meeting for the team
Answered and directed multi-telephone lines to delegated officers
Kept track of filed official state and internal reports.
Education
UNITED STATES INTERNATIONAL UNIVERSITY-Africa MASTER OF BUSINESS ADMINISTRATION - Marketing - 09/2018
UNITED STATES INTERNATIONAL UNIVERSITY - Africa
BACHELOR OF ARTS IN INTERNATIONAL RELATIONS - Development Studies - 09/2015
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