Samantha Waireri
Services provided: Design Project Managers , Branding & Identity Packages , Fashion Design , Fashion Design Training
About Samantha Waireri:
As a professional creative, I am detail oriented with efficient organization skills and able to adapt and create new opportunities in the collective fields of work in the Fashion Industry. I have experience in Design, Communication, Sales, Events Planning and Management, Marketing, Education and Brand management.
Experience
An Avid Creative in Fashion, had the opportunity to be a Fashion Buyer for retailer to source apparel and accessories from Turkey, China and India.
Education
MA in Fashion Management, Domus Acaedmy
Delved into projects working with notable Luxury brands to assist in tangible concepts into reality.
- Brand Management with L’Oreal / DIESEL to create new perfume for Italian Market.
- Product Management by analyzing RED Valentino, designed and sourced for Spring Summer 2012 Ready to Wear Collection of Denim & Jersey.
- Sustainable Fashion Case Study of Carmina Campus presenting the values and systems of ethical and sustainability.
- Fashion Buying by sourcing brands, designers from 4 home countries for La Camera Di Moda Buyer in Italy as well as forecasting Fall Winter 2012 trends.
- Retail Communication for MontBlanc flagship and retail stores and provide strategic retail planning for the women’s Jewellery.
- Viral Communication for Fendi and Maserati that needed effective viral marketing strategy for the Italian market.
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