salmaan khan

Award-winning creative lead with over 10 years of experience. Highly experienced as a web user interface designer, creating digital brand campaigns, producing animation and TV spot scripts and storyboards, designing corporate branding and typesetting large publication designs.

My most recent experience running a creative department, as creative lead, resulted in increased revenue, market share and team cohesion for the digital agency. Here are reasons why you should hire me and also some summarised highlights of my professional experience:

• I have over a decade’s worth of experience working with global and local brands in numerous industries thus I bring a highly developed sense of design and marketing intuition
• As creative lead I have led a team in numerous pitches to both existing clients and new, with an especially high probability of converting new clients to long-term partners due to my ability to efficiently execute and articulate well-thought-out marketing communications campaigns, aligned with the audiences, culture, values and tastes
• Considering myself a multidisciplinary designer, I have produced a diverse portfolio of creative projects at a high level, from user interface design for the web and mobile, ad copyrighting, writing scripts and illustrating storyboards for pre-roll animated and live-action ads to social media content branding, out-of-home and POS branding and typesetting large documents with complex infographics
• Directed, scripted and illustrated storyboards for an animation that received 5 Million views on YouTube for the Rafiki Roofing Mabati Calculator
• Directed, scripted and illustrated storyboards for an animation that received over half-a-million views on YouTube for Panda Hygiene products
• I achieved a Silver Loeries award for the out-of-home and online collateral category for “The dirty money” advertising campaign for Carex Handwash Kenya, where I designed the user interface for a successful and responsive landing page for the campaign
• Designed and typeset most of the internal forms for the top major insurance firms that are still being used currently- Britam, ICEA and Jubilee

Bachelor of Arts, Visual Communication Birmingham City University

• Final Project consisted of character animation and design and flash animated interactive website coded from scratch using actionscript 3.0

Master of sciences, Marketing Communications London South Bank University

Earned a distinction for the Digital & Social Media module through the analysis of the digital marketing mix for First Capital Connect- the UK’s top train operator, identifying weaknesses and strengths and also providing data-driven recommendations to strengthen their digital presence. Furthermore, identified key audiences whose interests they could exploit to create more engaging content.

Successfully completed a 20,000-word research thesis focused on consumer reviews, in particular, “which forms of consumer reviews between Video and Typed was more influential towards purchase intention when buying Smartphones in the UK“

Awarded best internal marcomms plan as part of a team that presented to a panel of Academics and OgilvyNeo during masters education. Personally presenting an effective gamification method towards improving global inter-agency synergy

Cosultation for the London Metropoliton Police:  presented an IMC plan seeking to provide solutions to an issue for the London Metropolitan Police regarding the low identification of suspects through CCTV both internally and in the borough of Brent. 

By conducting primary research secondary research we were able to gather key insights into the reasons for low identification. Internally we found that ‘Kudos’ was important to officers, hence a lack of recognition for the action. While in the borough, anonymity and a lack of loyalty among borough residents. 

Using my prior experience in advertising communications and the knowledge acquired I was able to craft a message/theme entitled “its our borough”, for the external campaign to emphasise loyalty, and “tip your hat to a constable” campaign to emphasise ‘Kudos’ and also “you won’t see them coming” campaign emphasizing awareness to the issue. For the external campaign, I suggested utilizing Direct Mail in a way that safeguards anonymity while being cost-effective. 

My recommendations were voted the most likely to be implemented because it able to address the core issue and as a result, I was personally addressed a letter of appreciation by the London Metropolitan Department.