Roselyn Gichuru

Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence content. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. 
 

• Develop creative and engaging social media strategies
•  Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
•  Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote your organization and brand
• Form key relationships with influencers across the social media platforms
•  Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Set targets to increase brand awareness and increase customer engagement
• Manage a budget for social media activities