Richard Njoroge

Experienced Social Media Strategist and Manager with over 5 years in marketing and communication within the retail and tourism industries. Proven success in driving social media growth and engagement through strategic content creation and community management. Adept at leveraging data analytics to optimize campaign performance and deliver actionable insights.

With over five years of experience in social media strategy and management, I have honed my skills in digital marketing, community engagement, and storytelling. At Baltic Textile Trading Ltd, I led impactful campaigns like #DefineMyStyle, boosting brand engagement and creating a consistent identity among a diverse audience. At PrideInn Hotels & Resorts, I managed multiple social media accounts and spearheaded campaigns such as #RefreshingExperiences and #StaycationsInStyle, while collaborating with influencers to enhance visibility. My role at PMS Group saw me manage social media for multiple brands, launching successful campaigns like #TourismFanisi for Tourism Fund and positioning industry leaders like Joanne Mwangi through digital and PR efforts. 

I earned a Diploma in Communication from St. Paul's University, where I honed my skills across diverse areas like media and society, business communication, public relations, and graphic design. My studies equipped me with a solid foundation in both the theoretical and practical aspects of communication, including crafting compelling narratives, understanding the dynamics of media influence, and creating visually engaging content. This well-rounded education has fueled my passion for storytelling and strategic communication, enabling me to approach every project with creativity and precision.