Rhoda Okono

Marketing

• Understanding the business in order to source for appropriate clients
• Creating new partnerships
• Setting up strategic vantage points to reach the target market for different products
• Educating and teaching different clients on how the products work.
• Formulating working budgets that will have an appropriate ROI as well as enhance company reach.
• Managing Social Media presence with timely responses to different clients.
• Confer and follow up with clients to ensure projects ongoing are in line with the goals and strategies set.
• Creating different marketing strategies, adaptable and flexible with morphing clientele. 

Leadership 

• Planning, designing, reviewing, coordinating, controlling and implementing journalistic systems; and supervising, guiding, training and of the editorial team. 
• Coordinating resource allocations, such as editing computers and budgetary control in line with the company’s policies. 
• Prioritization of projects and activities in order to set the agenda. 
• Ensuring that the allocated space and time given for completion are all properly accounted for. 
• Warranting all deadlines are met, by following up and setting mini deadlines on where they ought to have reached in their research before the writing process begins. 
• Certifying adequate time for a return trip to the field should the story still have gaps. 
• Overseeing Slik Kingz Entertainment company events. 
• Conducting interviews. 
• Sourcing new partnerships in the company. 
• Developing a working schedule for The Insyder, as well as Slik Kingz Entertainment online presence, Plus for Sauti Magazine, and Kin Magazine. 
• Getting teen writers to contribute to The Insyder webpage, blog, and magazine. 
• Assigning writers stories, photographers projects, and designers a theme to follow. 
• Once the magazine is done and all content is in order, sometimes I also had to source for appropriate printers in order to get the magazine to the target audience. 
• Ensuring that all writers are adequately prepped before being sent to the field. 

Editing 

• Working and editing through Company Profiles and wording them to suit the target audience. 
• Re-working Teen’s stories for The Insyder to suit and fit the company’s writing style. 
• Taking photos, as well as using programs like Photoshop, Corel, and PowerPoint to edit them. 
• Ensuring all covered stories are in line with the theme that has been set. 
• Developing the theme for the magazine issue and time at hand. 
• Managing Slik Kingz Entertainment company social media sites. 

Writing and Research Knowledge 

• Posting stories online daily on The Insyder Website. 
• Covering stories for The Insyder, Sauti Magazine, The Gazette, and Thick Curves Sensation, often involving field work. 
• Research on what is ‘in’ with the target audience in order to develop an informed story. 
• Identifying key informants and working with them to cultivate a well-versed story. 

Creativity and Design 

• Developing unique designs for Slik Kingz Entertainment brand kit. 
• Coming up with interesting designs and layout for The Insyder’s online presence, as well as magazine. 
• Designing models’ outfits and poses for Sauti Magazine, The Insyder Magazine, plus Thick Curves Sensation.
• Creating daily posters for Instagram and Facebook accounts for Mister Wok Restaurant, Slik Kingz Tours & Travel, No Excuses Limited, and Slik Kingz Entertainment.
• Generating brand kits for different starter companies.

• Bachelor of Arts (Journalism Option; Print Concentration), GPA of 3.14 out of 4.00, USIU, 2010–2013. 
• IB Diploma, GPA of 4.5, Greengates School, Mexico City, 2008-2009. 
• Kenya Certificate of Secondary Education, C+ (plus), Loreto Convent Msongari, 2004-2007.