Peter Kariuki

I am an innovative and committed brand and communication strategist with 4.6 years of marketing, advertising strategies, campaign development and client relations experience as well as possessing the ability to handle various projects and clear tasks within stipulated deadlines. I have managed a multitude of client accounts across: Telecommunication, Finance, Insurance, Consumer Goods, Beverage Alcohol, Construction and Automobile. I am committed to developing my skills further by taking on new challenges that will drive me to excel beyond his capabilities

Account Manager
WPP Scan Group | Kenya | January 2022 - Current (1.1 years)
• Project lead the Johnnie Walker X Nyashinki’s (Kenyan Artist) partnership
• Working with: APA insurance, EABL (Diageo) brands specifically Johnnie Walker, Singleton, Kenya Cane, Captain Morgan, Tanqueray and Smirnoff, SEACOM , GAIN and Lima labs
• Collaborating in preparation of recommendations, marketing strategies, and actions for clients
• Offering support in the advertising process: filing, client management,and planning internal meetings, following up on deadlines and timing.
• Monitoring the budget, research, and similar items as required.
• Organizing meetings, diaries, presentation materials.
• Listening carefully to team and client requests, reporting them accuratelyandacting on them
expediently.
KEY ACHIEVMENT
• Spear headed the Nyash x Johnnie Walker campaign partnership
• Spear headed the Savara x KC campaign partnership
• Spear headed the development of GAINs Visual Identity as a brand
Brand Executive
WPP Scan Group | Kenya | January 2021 - Current (1 years)
• Working with: Telkom Kenya, Kenya Revenue Authority, Tecnofin Kenya, APA insurance.
• Assist in sourcing of all brands, competitor, and consumer information
• Help in the lead of creative briefings
• Run day to day jobs to the satisfaction of Client with support of the Account Manager
• Offering support in the advertising process: filing, client management,and planning
internal meetings, following up on deadlines and timing.
KEY ACHIEVMENT
• Managed to increase efficiency in bookkeeping by 70%.
• Spear headed the KRA Taxpayer Month 2021
• Assisted in the spear heading of the Telkom Merchant Interoperability campaign
Account Executive
Brainwave Communication | January 2020 - January 2021 (1 year)
• Project lead the official launch of the Starlet, C-SUV, Urban Cruiser in Kenya.
• Project Lead all Toyota Kenya comms and branding for the WRC 2021.
• I was an Account Executive working on the Toyota Kenya, Gil Ajab, Population Service Kenya, Vivo Energy, and Brainwave Communication Accounts.
• Designing and presenting new strategies and initiatives for clients.
• Crafting, creating, and managing project schedules and timelines.
• Preparing and updating project status reports regularly.
• Crafting relevant effective internal and external integrated communication campaigns
that meet the client's brief and budget.
• Liaising between clients and support team to resolve issues and effectively. KEY
ACHIEVEMENT
• Acquired new business and drove revenue streams up by 30% providing innovative
services to clients.
• Spearheading the Project accelerate programme under Population Service Kenya which
achieved a 90% reach on its intended audience.
 

Advertising Consultant
Freelance | January 2019 - January 2020 (1 year)
• Participated in communication research for clients.
• Wrote articles for clients.
• Digital marketing for different brands such as First 21impression.
• Marketing and modeling for Imani Bijou and Anai Apparel Designers.
• Brand ambassador for Eye contacts 254. KEY ACHIEVMENT
• Magnified brand awareness by compiling consumer information and market trends to mold marketing approaches accordingly.
Intern
Radio Africa Group | August 2018 - January 2019 (5 months)
• •
•
Demonstrated enthusiasm and strong communication skill, remaining open to learning the ins and outs of the media industry. Wrote entertainment articles for The Star Newspaper.
Was the trending topic presenter for KISS 100 FM.iaised with content creators and content management team to ensure efficiency of content.
KEY ACHIEVMENT
• Led to a 60% increase in ratings; viewership and subscriptions, during mytime at KISS 100
FM.
• Did an interview and story for the Star newspaper on the transgender female model trainer
Letoya Johnstone which helped push conversation on the LGBTQ+ community and the journey some members go through.

EDUCATION AND TR AINING
Bachelor's Degree
Journalism And Mass Communication Daystar University, Kenya
Diploma
Advertising
Nairobi Institute of Business Studies, Kenya
Diploma
Public Relations
Nairobi Institute of Business Studies, Kenya
Diploma
Journalism and Mass Communication Nairobi Institute of Business Studies, Kenya