mwede diana

Agile and versatile communication strategist and project management professional with over 10 years’ experience of proven success in brand management and strategic marketing, executing brand strategy in customer focused market. Worked with Brands such as Safaricom, GSK, EABL.
Skilled in driving the 360 communication platforms & mediums for brand positioning, developing strategic & tactical communications. Proficient in implementing and measuring ATL & BTL marketing programs and executing business models or themes that drive maximum ROI.
Proven ability to meet business objectives through creativity and critical thinking to meet brand initiatives and accomplish successful organization wide campaigns. My goal is to become a valuable mutual asset by providing efficient brand management and marketing communications expertise contributing effectively to organizational success and enhancing my skill set further.

✓ Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies.
✓ Proven effectiveness in driving brand positioning organically across ATL, BTL and digital executions across existing and trending consumer touchpoints.
✓ Devising and executing Go to Market / Route to Market strategies with measurable KPIs when launching new products or expansing existing products into new markets
✓ Liaising with key stakeholder and partnering with cross-functional teams when conceptualizing and executing brand campaigns
✓ Innovative thinking when optimizing limited resources to achieve financial goals.
✓ Strong ability and knowledge of consumer & customer marketing, value chain & pricing, advertising, P&Ls, Capex, budgets, SAP
✓ Ability to engage many diverse stakeholders and corporates and win their co-ownership in the outcome.

Post Graduate Degree; Major in Marketing and Minor in Accounting and Economics.

Currently finalizing CIM , Professional Digital Marketing