Mona Mungai

With over three years of experience in digital marketing, media planning, content creation, and client relationship management, I have a proven track record of developing and executing successful marketing strategies across various industries.

Consultant at Payless Africa (March 2024 - Present):

• Spearheaded ATL media buying strategies to maximize brand exposure and audience reach.
• Developed and executed digital marketing campaigns leveraging SEO, SEM, and social media platforms.
• Managed influencer marketing initiatives and analyzed marketing performance metrics to provide strategic recommendations.
• Contributed to overall business strategy and growth through data-driven insights and innovative marketing approaches.

Digital Account Manager at Daraja Plus Ltd (2022 - Present):

• Orchestrated end-to-end marketing campaigns, demonstrating proficiency in campaign planning and execution.
• Managed budgets to optimize ROI and led a team of account executives and coordinators.
• Cultivated strong client relationships, providing regular updates and strategic guidance for influencer marketing campaigns.
• Conducted in-depth analytics and reporting to evaluate campaign performance and inform future strategies.
• Key Accounts: Reckitt, Dairyland, Sunlight, Prestige Plaza.

Media Executive at Saracen Media Ltd (2021 - 2022):

• Developed and implemented targeted media buying strategies to reach desired audiences.
• Negotiated advantageous ad placements and time slots across various media channels.
• Contributed to effective media planning efforts, ensuring alignment with client objectives.
• Key Accounts: ALX, Corporative Bank.

Event Executive at Nitty Gritty (2019 - 2021):

• Spearheaded event coordination and logistics management, delivering seamless execution for a range of events.
• Managed vendor relationships and client communications, ensuring satisfaction and repeat business.
• Successfully organized the KWAL 50-year anniversary event at Naivasha, overseeing transport, décor, catering, and entertainment arrangements.
• Coordinated with internal teams and external partners to ensure smooth event operations and a memorable experience for attendees.

Education Summary:

Bachelor's Degree in Journalism, United States International University (USIU):

• Acquired a strong foundation in journalism, which has been effectively utilized throughout my career in media and digital marketing.

Certifications:

• Google DV 360: Certified in Google Display & Video 360, demonstrating proficiency in programmatic advertising.
• Google Ads (Coursera): Completed a comprehensive course on Google Ads, gaining expertise in search engine marketing.
• Media Strategy: Earned a certification in media strategy, showcasing a deep understanding of strategic media planning and execution.