Miss Elle

Content Producer LottoPawa (Feb 2023 - December 2023) -Content Strategy: Developing and executing content plans aligned with the brand's goals and target audience -Content Creation: Producing engaging and relevant content across various mediums (articles, videos, infographics, etc.) -Content Optimization: Ensuring content is SEO-friendly, engaging, and tailored to different platforms -Content Calendar Management: Scheduling content publication and maintaining consistency. Collaboration: Working with designers, writers, and multimedia specialists to create compelling content -Analytics & Optimization: Tracking content performance using metrics and adjusting strategies based on insights. - Video hosting Social Media Manager Social Media Strategy: Developing and implementing a comprehensive social media strategy aligned with business objectives. -Content Curation & Creation: Crafting engaging posts, graphics, videos, and other content for various social media platforms. -Community Management: Engaging with the audience, responding to comments/messages, and fostering relationships. -Analytics & Reporting: Analyzing social media metrics to assess performance and making data-driven decisions. - Advertising Campaigns: Planning and executing paid social media campaigns to increase reach and engagement. -Trend Analysis: Staying updated on social media trends and algorithm changes to adapt strategies accordingly. Affiliate Marketing Manager -Partnership Management: Cultivating relationships with affiliate partners, negotiating agreements, and managing partnerships. -Campaign Development: Creating and implementing affiliate marketing campaigns to drive traffic and sales. -Performance Tracking: Monitoring affiliate performance and analyzing key metrics such as conversions, clicks, and revenue. -Creative Assets: Providing affiliates with necessary materials and support to maximize their performance. -Ensuring affiliates adhere to brand guidelines, BCLB regulations, and ethical practices. -Optimization & Growth: Identifying opportunities to optimize campaigns and grow the affiliate program

2016-2020 | B.A COMMUNICATION AND JOURNALISM | DAYSTAR UNIVERSITY 2012-2015 | KENYA CERTIFICATE OF SECONDARY EDUCATION | ST. ANNE’S 2002-2010 | KENYA CERTIFICATE OF PRIMARY EDUCATION | BOOKER ACADEMY