Lesile Selelo

In a nutshell, Lesile Selelo :

Strategic Copywriting – Writing that not only sounds great but converts.

Digital Marketing & Social Media – From campaign planning to execution and analytics.

Public Relations & Brand Communications – Building trust and visibility in competitive markets.

Content Creation – Leveraging platforms like LinkedIn to grow authority and engagement.

Essentialist Mindset – Focusing on what matters, cutting the noise, and delivering clarity.

Whether you’re a startup, agency, or corporate brand, I’m here to craft messaging that moves people and performance.
 

Step By Step Insurance Agency: Digital Marketing Strategist

1 year

August 2024 - June 2025 (11 months)

Kenya

As the Digital Marketing Manager at Step By Step Insurance Agency, I was responsible for leading and managing the digital presence of the agency.

I oversee the development and execution of strategic digital marketing campaigns to drive brand awareness, customer engagement, and lead generation. My role is vital in leveraging digital tools and platforms to amplify the agency’s reach and connect with target audiences.

Roles: My expertise is solely on LinkedIn social platform for the firm,

Campaign Strategy Development: Designing and implementing digital marketing strategies across various channels, including social media, email marketing, SEO, and paid advertising.

Content Creation and Management: Overseeing the creation of engaging content for blogs, social media platforms, and the agency’s website.

Social Media Management: Managing the agency’s social media profiles, ensuring consistent engagement with followers, and creating relevant posts to keep the audience informed.

Data Analysis and Reporting: Analyzing campaign performance using data driven insights and making adjustments to improve future results.

SEO and SEM Management: Optimizing website content and using search

engine marketing techniques to increase online visibility and improve search engine rankings.

Brand Awareness: Building and maintaining a strong online brand presence through targeted campaigns and digital outreach.

Lead Generation: Utilizing digital channels to drive quality leads and conversions for the agency’s products and services.

Email Marketing: Developing and executing email marketing campaigns to nurture leads and keep existing customers engaged.

Staying Updated on Digital Trends: Keeping up to date with the latest digital marketing trends, tools, and best practices to ensure the agency remains competitive in the digital space.

This combination of strategic and hands-on responsibilities allows you to maximize the agency’s digital footprint while driving business growth.

The Carlstic Group Ltd: Senior Copywriter

1 year

February 2023 - November 2023 (10 months)

Kenya

I served as a Senior Copywriter at The Carlstic Group Ltd - a premium Brand Communications Company in Kenya.

Roles:

>Producing creative content.

> Writing copy.

> Research keywords.

> Designing company profile’s layout structure.

> Sourcing company profile’s content.

> Leading a team of creatives to produce quality content for both company profiles and websites respectively.

Business article writing.

> Publish business articles.

> Distributing business articles on social media platforms. (Facebook, Twitter and Instagram)

> Search Engine Optimization. (SEO)

> Fine-tune client’s existing content to march professional standards.

> Social Media Captions: I created captions for the company's accounts/pages.

The Carlstic Group Ltd: Digital Strategist

December 2022 - June 2023

Kenya

As a Digital Strategist Intern at The Carlstic Group Ltd, a premier Brand Communications, and Public

Relations firm, I was immersed in the world of digital marketing and strategic communications. During

my period, I gained valuable hands-on experience in crafting and executing digital strategies to enhance brand visibility and engagement.

Key Responsibilities:

Collaborated with the digital marketing team to develop comprehensive digital strategies tailored to clients' objectives.

Conducted market research and analysis to identify target audiences and emerging trends in the digital landscape.

Assisted in the creation and implementation of social media campaigns across various platforms, including content development, scheduling, and monitoring.

Utilized analytics tools to track campaign performance and provide insights for optimization.

Contributed to the development of digital content, including blog posts, articles, and multimedia assets.

Skills Gained:

Strategic Planning: Learned to develop tailored digital strategies aligned with clients' goals and objectives.

Market Research: Gained experience in conducting thorough market research and analysis to identify audience insights and trends.

Social Media Management: Acquired proficiency in managing social media platforms, creating engaging content, and analyzing performance metrics.

Content Creation: Developed skills in creating compelling digital content to drive audience engagement and brand awareness.

Analytics: Utilized analytics tools to track and analyze campaign performance, providing insights for optimization and decision-making.

Overall, my internship as a Digital Strategist at The Carlstic Group Ltd provided me with valuable experience and skills in digital marketing and strategic communications, preparing me for a successful career in the field.

NaBLA Awards: Social Media Marketing Manager

1 year 5 months

July 2022 - November 2023 

Nairobi County, Kenya

I was tasked to manage the NaBLA Awards social media pages. (Instagram and Facebook).

I also created captions, posted daily posters creating awareness about the awards, and scheduled posts.

Kenya Institute of Mass Communication

Public Relations, Advertising, and Applied Communication