James Ndwiga

Assistant Marketing Manager

Region: Nairobi, Mt Kenya

Path Care Laboratories Kenya Ltd, 2019 March-June 2021.

Duties and Responsibilities:

• Working with marketing manager in Developing and implementing strategic and tactical marketing plan
• Continuously creating awareness on medical laboratory services to different target groups in Kenya.
• Meeting frequently with sales team members to understand and improve success within new customers to understand customer insights.
• Public relations and client services-Ensure that the image of Pathcare as a leader in Pathology practice is maintained at all times.
• Working collaboratively with collection centers staff to ensure clients satisfaction.
• Assisting in demand generation strategy, execution and performance tracking.
• Assisting in market research, monitoring competitive activity and identifying customer needs.
• Assisting in transformation of the Laboratory Diagnostics division from a laboratory testing business to a laboratory solutions business.
• Helping in Establishing and maintaining relationships with key opinion leaders.
• Perform other work-related duties as assigned by marketing manager.

Line Manager;

Sai Pharmaceuticals Ltd, February 2017-Jan 2019; 

Region: Nairobi, Mt Kenya, Nyanza Western, North Rift.

Duties and Responsibilities:

• Responsible for planning and achieving the marketing goals and sales targets of all therapeutic areas on a monthly basis.
• Planned training programs and reviews on a quarterly basis to increase team member's learning and knowledge base.
• Performed market research to determine the requirements of market for existing products.
• Implemented marketing plans and strategies for new products.
• Performed analysis of current market conditions, customer research, and competitor information.
• Delivered marketing activity within agreed budget.
• Provided strategic direction and leadership to a team of sales representatives in Nairobi, MtKenya, Nyanza Western and North Riftregions.
• Identified and developed marketing activities for direct wholesalers including pharmacies andretailers.
• Mentored, coached and motivated team members to ensure they exceed established goals and excel within the company.

Selected contributions;

• 3 Rx Pain killers with allocated sales force of 6 reps and promotional budget were assigned to me in 2018 and I managed to achieve sales targets by the end of the year.
• Exploited synergy in promotion of 3 different brands.
• Built and executed the strategic and tactical brand strategy for 3 Rx pain killers.
• Planned, developed and implemented marketing strategies which resulted in 28% annual growthin 2019.
• Accomplished sales growth for mature product (VOLINI GEL) +26% in 2 years.
• Achieved the annual set target for CONTIFLO-OD (Tamsulosin) in 2019.

Medical Representative;

Sai Pharmaceuticals Ltd, February 2016-January 2017; Region: Nairobi, Mt Kenya (Thika, Embu, Meru, Isiolo).

Duties and Responsibilities:

• Arranging appointments with doctors, pharmacist and hospital medical teams.
• Making presentations for HCPs in medical setting/hotel/conference
• Identifying business opportunities ¡n the assigned territory.
• Monitoring competitive activity and Ensuring growth of business from existing customers.
• collaborating with the supervisor to increase the product footprint into new territories
• Generating new business for the organization’s products.
• Maintaining relationships with medical professionals and facilities in the territory.
• Conducting market research and developed sales forecasts.

Selected contributions;

• Securing three new accounts by negotiating contracts and pricing schedules.
• Achieved the yearly target in 2016 of 19 M and surpassed it to 21 M. (115%).
• Recorded the highest personal order bookings worth 7 m in 2016.
• Successfully introduced a new product (CLOB-BG) in my region.

Medical Representative;

Pan Pharmaceuticals Ltd, June 2014-January 2016;

Region: Mt Kenya (Meru, Embu, Mwea, Kagio, Kerugoya, Karatina, Nanyuki, Chuka).

Duties and Responsibilities:

• Establishing effective relationships with a broad range of contacts.
• Proactively scouting for new business opportunities including healthcare providers and retail chains.
• Performing regular competitor and market surveys.
• Keeping management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territoryanalyses.
• Delivering product presentations to customers.
• Networking with key decision makers at every opportunity.
• Identifying highly influential physicians who are open to seeing pharmaceutical sales representatives.

Selected contributions;

• Successfully introduced a new product (la-wash) in my region.
• Successfully rebranded and repositioned the products and secured new clients in the region.
• Exceeded monthly sales quotas on a consistent basis.

 Laboratory Assistant;

 University of Nairobi Institute of Tropical and Infectious Diseases, Jan 2013-March 2014;Region: Siaya District Hospital.

Duties and Responsibilities:

• Performed chemical and microbiological analysis of samples.
• Labeled and sorted samples accurately.
• Maintained lab equipment in good working condition. Washed glassware and cleaned work station on regularbasis.
• Maintained inventory of lab supplies and reported any shortages to management.
• Assisted in laboratory set-up and maintained laboratory organized.
• Prepared lab equipment and specimen for tests.
• Ensured to follow safety guidelines at all times.
• Reported any repairs and replacements to Manager

Sales Executive;

Eagle Africa Brokers Insurance Company, 2012 Region: Nairobi

Duties and Responsibilities:

• Marketing insurance products to new and existing clients within a defined geographical area.
• Providing insurance and financial services to individuals, families and businesses.
• Responding to customer inquiries and requests regarding insurance products.
• Contacting and liaising with underwriters.
• Accurately completing new insurance applications.
• Following up any sales related enquiries.