Isaac Muge

I am a passionate ambitious sales/ commercial manager. I am good in relationship building, time management and customer service/experience. I have strength in sales strategy formulation and planning. I am blessed with Leadership, coaching and motivational skills.

I graduated from The University of Nairobi with Degree in Education (Business studies and Economics) and I hold an MBA (Strategic Management) degree from JKUAT.

Currently I am the Sales & Distribution Manager at OTLDistribution-British American Tobacco-BAT (Nairobi ,Rift & Mountains Regions) and formerly Regional Business Sales & Solutions Manager at Nation Media Group.( Nairobi, North & South Rift and Western)

 Previously I worked with Coca Cola and PZ Cussons  both as Area Sales Manager.

Having worked majorly in Retail/General trade/corporate sales/Key Accounts/ Distribution/strategy plus my vast experience of 14years in sales & managing teams and the Trainings in sales and marketing, I will deliver value to your organization.

I am experienced in;

· Brand management, Product positioning, Marketing and product Launch.

.Retail market knowledge for Traditional,& Modern trade and Key account selling and management

·Recruitment of distributors, stockiests and resellers through designing and implementing a strategic business plan that expands company’s customer base and ensure its strong presence.

· Sales, distribution and Route to market management

· People recruitment, development and Management

. Offering best Customer care/ experience by developing and nurturing relationships with clients.

· Commercial knowledge and financial understanding

· Digital sales/Marketing

·Strong Leadership and Motivational Skills.

·Debt Management

·G2B, B2B and B2C selling

· Corporate market knowledge

· Leading all sales and marketing operations within my assigned region. 

· Optimizing all aspects of sales operations, including customer acquisition, distribution, payment collection, and after-sales service to maximize profitability.

· Hire, manage and retain sales representatives to maximise their efficiency in achieving the required number of presentations and client visits

· Coach sales representatives on how to overcome blocks so as to increase the sales conversion ratio and retention of existing clients

· Liaise with Operations teams to ensure timely delivery of products or services.

. General office operations, budgeting and managing section’s expenses through meeting financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variances and initiating corrective actions.

2007-Merchandiser and ITMO Coca-Cola

2007-2008- Retail Sales Representative Coca- Cola

2008-May 2009 - Key Accounts Manager -Coca- Cola

2009- October 2012- Area Sales Manager -Coca-Cola

2012 October- November 2013- Area Sales Manager -P.Z Cussons East Africa Limited 

2013 November-May 2017 -Territory Business Manager – (North & South Rift and Nairobi)-Nation Media Group.

2017 June -2018 December- Regional Business Sales and Solutions Manager (REGIONS- (Nairobi, North Rift, South Rift and Western Regions)-Nation Media Group

2019 January -Present – Sales & Distribution Manager-OTL-BAT  Distribution (Nairobi, Rift and Mountain Regions)-British American Tobacco plc (.BA.T Kenya) 

And Sales & Distribution Manager-OTL-EABL Distribution ( Nairobi) 2022 April -Present