George Robert Asewe

Experienced & self-motivated Music industry professional and Consultant based in Nairobi 
Kenya with over 9 years of practical experience working with a variety of music industry
stakeholders in building various aspects of the music business in Kenya.
George Robert Asewe is a qualified intellectual property consultant & entertainment 
lawyer. He is an Advocate of The High Court of Kenya. He is a Dj with a deep understanding 
of Kenya and East Africa Music Markets. He has practical experience in successfully
managing a variety of music-related IPR projects that majored in content licensing, 
monitoring use, royalty management, content development, managing regulatory 
compliance, government liaison & engagement. These include Collective Management Organizations (Publishing Societies), Media Monitoring, Sponsorships, Corporate Marketing& Advertising Campaigns using Music, Negotiation of Music Related Licenses, Managing the IPR Lifecycle of Corporate Marketing Plans for a Social Marketing Organization, & working with various artists, music producers, 
authors, songwriters, & performers. Bring forth a track record of accomplished music industry achievements as a result of 
managing key relationships with leading music industry stakeholders including media 
owners, publishers, CMOs, Kenya copyright board, telecommunication companies, 
partners against piracy, Ministry of Sports, Youth & Culture, ICT Ministry, Kenya Copyright 
Board, Music Copyright Society of Kenya, Performance Rights Society of Kenya, Kenya 
Association of Music Producers, Marketing Agencies, CISAC, WIPO, & Kenya Parliament.