About Frida Karani:
Passionate in helping businesses scale , break new markets and achieve sales goals.
Experience
Co- Founder/Communications and
Marketing Lead
Hela.Money, Nairobi
Developed key operational initiatives to drive
and maintain substantial business growth.
Established foundational processes for business
operations.
Conducted target market research to scope
out industry competition and identify
advantageous trends.
Aligned organizational objectives with
company mission which increased business
growth by over 20% and integrated work
strategies.
Networked with other businesses and customers
which led 30% increase in sales opportunities
and contacts.
Conducted target market research to discover
customer needs and analyze competitor
trends.
Developed marketing materials and
campaigns to boost brand awareness and
customer engagement.
Directed market expansions to propel business
forward, meet changing customer needs.
2023-
Education
Bachelor of Arts , MKU University
Masters in International Relations , University of Nairobi
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